Brandwave

How popular isPlum in search?

In August 2026, there were an estimated 4.4K branded searches for Plum worldwide which is up 51.7% over the last 11 months. Plum holds 2.1% estimated Share of Search among swings worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes64.5%
  2. Sportspower15.8%
  3. Backyard Discovery12.9%
  4. TP Toys2.6%
  5. Chad Valley2.1%
  6. Plum2.1%
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Which swings compete with Plum?

Plum against swings worldwide, by month

Share of Search by month for Little Tikes, Sportspower, Backyard Discovery, TP Toys, Chad Valley, Plum. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesSportspowerBackyard DiscoveryTP ToysChad ValleyPlum
Oct 202566.2%19.9%8.9%1.4%2.2%1.4%
Nov 202569%16.9%7.6%1.8%2.8%1.8%
Dec 202567%20.1%7.3%1.5%2.7%1.5%
Jan 202658.6%26.4%9.6%1.9%1.9%1.5%
Feb 202650.7%34.1%10.2%2%1.7%1.3%
Mar 202655.1%16.5%20.2%4%1.5%2.7%
Apr 202653.7%16.1%19.7%4.8%1.8%3.9%
May 202657.2%14%21%3.4%1.5%2.8%
Jun 202657.6%17.3%17.3%3.5%1.5%2.8%
Jul 202659.3%17.8%14.5%3.6%1.9%2.9%
Aug 202664.5%15.8%12.9%2.6%2.1%2.1%
Sep 2026——————

  1. 1.Little Tikes

    64.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.2 points.

  2. 2.Sportspower

    15.8%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2 points.

  3. 3.Backyard Discovery

    12.9%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  4. 4.TP Toys

    2.6%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1 points.

  5. 5.Chad Valley

    2.1%

    Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Plum

    2.1%

    Moved from 5th to 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

Compare search popularity between Plum and its closest rivals

How has branded search demand for Plum changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Plum worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide increased from 1.4% to 2.1%.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide peaked at 3.9% in April 2026 and was lowest at 1.3% in February 2026.
  • Across the 11 months ending August 2026, Plum fell from 5th to 6th among swings worldwide.

How did search popularity change for swings worldwide in August 2026?

  1. In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%.

  2. In August 2026, Sportspower lost estimated Share of Search among swings worldwide, from 17.8% to 15.8%.

  3. In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.5% to 12.9%.

  4. In August 2026, TP Toys lost estimated Share of Search among swings worldwide, from 3.6% to 2.6%.

  5. In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%.

  6. Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.

Where does Plum compete?

Plum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Savings apps5th of 60.35%Show ranking
Swings6th of 62.1%Shown above
Sandpits5th of 62.2%Show ranking
Climbing frames5th of 62.4%Show ranking
Trampoline brands4th of 52.5%Show ranking

How is Plum measured?

Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • plum play

Do you work for Plum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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