How popular isPlum in search?
In August 2026, there were an estimated 4.4K branded searches for Plum worldwide which is up 51.7% over the last 11 months. Plum holds 2.2% estimated Share of Search among sandpits worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Little Tikes66.5%
Step224.4%- Chad Valley4.3%
TP Toys2.7%- Plum2.2%
KidKraft—
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Which sandpits compete with Plum?
Share of Search by month for Little Tikes, Step2, Chad Valley, TP Toys, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Step2 | Chad Valley | TP Toys | Plum | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 21.3% | 4.6% | 1.5% | 1.5% | — |
| Nov 2025 | 69.8% | 20.9% | 5.6% | 1.9% | 1.9% | — |
| Dec 2025 | 73% | 17.9% | 5.8% | 1.6% | 1.6% | — |
| Jan 2026 | 70.2% | 21.1% | 4.6% | 2.3% | 1.8% | — |
| Feb 2026 | 69.8% | 21% | 4.6% | 2.8% | 1.8% | — |
| Mar 2026 | 64.8% | 23.8% | 3.5% | 4.8% | 3.2% | — |
| Apr 2026 | 59.7% | 26.7% | 3.9% | 5.3% | 4.4% | — |
| May 2026 | 65.4% | 24% | 3.5% | 3.9% | 3.2% | — |
| Jun 2026 | 65.4% | 24% | 3.5% | 3.9% | 3.2% | — |
| Jul 2026 | 64.9% | 23.8% | 4.2% | 3.9% | 3.2% | — |
| Aug 2026 | 66.5% | 24.4% | 4.3% | 2.7% | 2.2% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 135K | 0% | +1.6 points | |
| 2, held 2nd | 24.4% | 49.5K | 0% | +0.6 points | |
| 3, held 3rd | 4.3% | 8.8K | 0% | +0.1 points | |
| 4, held 4th | 2.7% | 5.4K | -33.3% | -1.2 points | |
| 5, held 5th | 2.2% | 4.4K | -33.3% | -1 points | |
| —, not measured this month | — | — | — | — |
66.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Step224.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.3%
Held 3rd. 8.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
TP Toys2.7%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
5.Plum
2.2%
Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1 points.
—.
KidKraft—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Plum and its closest rivals
How has branded search demand for Plum changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Plum worldwide rose from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide increased from 1.5% to 2.2%.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide peaked at 4.4% in April 2026 and was lowest at 1.5% in October 2025.
- Across the 11 months ending August 2026, Plum fell from 4th to 5th among sandpits worldwide.
How did search popularity change for sandpits worldwide in August 2026?
5 changes
In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 64.9% to 66.5%.
In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 23.8% to 24.4%.
In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 3.9% to 2.7%.
In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.
Chad Valley’s estimated Share of Search among sandpits worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
Where does Plum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Savings apps | 5th of 6 | 0.35% | Show ranking |
| Swings | 6th of 6 | 2.1% | Show ranking |
| Sandpits | 5th of 6 | 2.2% | Shown above |
| Climbing frames | 5th of 6 | 2.4% | Show ranking |
| Trampoline brands | 4th of 5 | 2.5% | Show ranking |
How is Plum measured?
Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- plum play
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Is Plum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.