Chad Valley vs Plum:Which is more popular by branded search?
In August 2026, Chad Valley and Plum were level on Share of Search among swings worldwide, with an estimated 4.4K branded searches each, at 2.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chad Valley or Plum?
Compare the swings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chad Valley, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Sportspower | Backyard Discovery | TP Toys | Chad Valley | Plum |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 19.9% | 8.9% | 1.4% | 2.2% | 1.4% |
| Nov 2025 | 69% | 16.9% | 7.6% | 1.8% | 2.8% | 1.8% |
| Dec 2025 | 67% | 20.1% | 7.3% | 1.5% | 2.7% | 1.5% |
| Jan 2026 | 58.6% | 26.4% | 9.6% | 1.9% | 1.9% | 1.5% |
| Feb 2026 | 50.7% | 34.1% | 10.2% | 2% | 1.7% | 1.3% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 4% | 1.5% | 2.7% |
| Apr 2026 | 53.7% | 16.1% | 19.7% | 4.8% | 1.8% | 3.9% |
| May 2026 | 57.2% | 14% | 21% | 3.4% | 1.5% | 2.8% |
| Jun 2026 | 57.6% | 17.3% | 17.3% | 3.5% | 1.5% | 2.8% |
| Jul 2026 | 59.3% | 17.8% | 14.5% | 3.6% | 1.9% | 2.9% |
| Aug 2026 | 64.5% | 15.8% | 12.9% | 2.6% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chad Valley and Plum comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Plum took it in March 2026.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among swings worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for swings worldwide in August 2026?
2 changes
In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%.
Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chad Valley’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chad Valley
1 branded search term
- chad valley
Plum
1 branded search term
- plum play
Put your own brand in this comparison
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