Brandwave

How popular isPlum in search?

In August 2026, there were an estimated 4.4K branded searches for Plum worldwide which is up 51.7% over the last 11 months. Plum holds 0.35% estimated Share of Search among savings apps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Monzo50.6%
  2. Acorns44.1%
  3. Chime4%
  4. Marcus0.79%
  5. Plum0.35%
  6. Moneybox0.13%
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Where does Plum compete?

Plum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Savings apps5th of 60.35%Shown below
Swings6th of 62.1%Show ranking
Sandpits5th of 62.2%Show ranking
Climbing frames5th of 62.4%Show ranking
Trampoline brands4th of 52.5%Show ranking

Which savings apps compete with Plum?

Plum against savings apps worldwide, by month

Share of Search by month for Monzo, Acorns, Chime, Plum. The figures are in the table below the chart.

View monthly share of search table
MonthMonzoAcornsChimeMarcusPlumMoneybox
Oct 202537.5%56.9%4.2%1%0.2%0.17%
Nov 202537.7%56.6%4.2%1%0.37%0.16%
Dec 202541.6%52%4.7%1.1%0.34%0.15%
Jan 202645.1%49.5%3.6%1.3%0.21%0.18%
Feb 202643.6%50.3%4.5%1.1%0.27%0.17%
Mar 202646.5%47.2%4.2%1.3%0.57%0.21%
Apr 202641%51.5%5.7%0.93%0.76%0.15%
May 202645.7%48.1%4.3%1.1%0.71%0.14%
Jun 202647.2%45.7%5%1.2%0.67%0.19%
Jul 202645.8%48.1%4.3%1.1%0.58%0.21%
Aug 202650.6%44.1%4%0.79%0.35%0.13%
Sep 2026——————

  1. 1.Monzo

    50.6%

    Moved from 2nd to 1st. 631K estimated branded searches, +20.6% vs prior month. Share +4.9 points.

  2. 2.Acorns

    44.1%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.Chime

    4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Marcus

    0.79%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Plum

    0.35%

    Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  6. 6.Moneybox

    0.13%

    Held 6th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Plum and its closest rivals

How has branded search demand for Plum changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Plum worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among savings apps worldwide held steady, from 0.2% to 0.35%.

How did search popularity change for savings apps worldwide in August 2026?

  1. In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%.

  2. In August 2026, Acorns lost estimated Share of Search among savings apps worldwide, from 48.1% to 44.1%.

  3. Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Moneybox worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Marcus worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  6. Estimated monthly branded searches for Chime worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Plum measured?

Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • plum play

Do you work for Plum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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