Brandwave

Sandpits:Which brands are most popular in search?

In August 2026, Little Tikes was the most searched among sandpits worldwide, with an estimated 135K branded searches and 67.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes67.9%
  2. Step224.9%
  3. TP Toys2.7%
  4. Chad Valley2.2%
  5. Plum2.2%
  6. KidKraft—

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Share of SearchLeaderboard

Compare the sandpits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sandpits worldwide, by month

Share of Search by month for Little Tikes, Step2, TP Toys, Chad Valley, Plum. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesStep2TP ToysChad ValleyPlumKidKraft
Oct 202572.7%21.8%1.6%2.4%1.6%—
Nov 202571.8%21.5%1.9%2.9%1.9%—
Dec 202575.2%18.5%1.6%3%1.6%—
Jan 202671.8%21.6%2.3%2.3%1.9%—
Feb 202671.4%21.5%2.9%2.3%1.9%—
Mar 202666%24.2%4.8%1.8%3.2%—
Apr 202660.8%27.3%5.5%2%4.5%—
May 202666.6%24.4%4%1.8%3.3%—
Jun 202666.6%24.4%4%1.8%3.3%—
Jul 202666.3%24.3%4%2.2%3.2%—
Aug 202667.9%24.9%2.7%2.2%2.2%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Little Tikes

    67.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Step2

    24.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.TP Toys

    2.7%

    Held 3rd. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.3 points.

  4. 4.Chad Valley

    2.2%

    Moved from 5th to 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Plum

    2.2%

    Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1 points.

  6. —.KidKraft

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among sandpits worldwide?

In August 2026, Little Tikes was the most searched among sandpits worldwide, with an estimated 135K branded searches and 67.9% estimated Share of Search within this set. Step2 is in 2nd place, 43 percentage points behind at 24.9% Share of Search.

Global sandpits, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Little Tikes72.7% → 67.9%75.2%Dec 202560.8%Apr 20261st
Step221.8% → 24.9%27.3%Apr 202618.5%Dec 20252nd
TP Toys1.6% → 2.7%5.5%Apr 20261.6%Oct 20255th → 3rd
Chad Valley2.4% → 2.2%3%Dec 20251.8%Mar 20263rd → 4th
Plum1.6% → 2.2%4.5%Apr 20261.6%Oct 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide decreased from 72.7% to 67.9%.
  • Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide increased from 21.8% to 24.9%.
  • Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among sandpits worldwide increased from 1.6% to 2.7%.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide increased from 1.6% to 2.2%.
  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide peaked at 75.2% in December 2025 and was lowest at 60.8% in April 2026.
  • Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide peaked at 27.3% in April 2026 and was lowest at 18.5% in December 2025.
  • Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among sandpits worldwide peaked at 5.5% in April 2026 and was lowest at 1.6% in October 2025.
  • Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among sandpits worldwide peaked at 3% in December 2025 and was lowest at 1.8% in March 2026.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide peaked at 4.5% in April 2026 and was lowest at 1.6% in October 2025.
  • Across the 11 months ending August 2026, TP Toys rose from 5th to 3rd among sandpits worldwide.
  • Across the 11 months ending August 2026, Chad Valley fell from 3rd to 4th among sandpits worldwide.
  • Across the 11 months ending August 2026, Plum fell from 4th to 5th among sandpits worldwide.
  • Across the 11 months ending August 2026, KidKraft held steady: its estimated Share of Search among sandpits worldwide moved less than 0.5 percentage points.

How did search popularity change for sandpits worldwide in August 2026?

  1. In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 66.3% to 67.9%.

  2. In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 24.3% to 24.9%.

  3. In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 4% to 2.7%.

  4. In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.

  5. In August 2026, Chad Valley rose from 5th to 4th among sandpits worldwide.

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