Plum vs Step2:Which is more popular by branded search?
In August 2026, Step2 had more branded searches than Plum among sandpits worldwide. Step2 was estimated to have 49.5K branded searches compared to Plum’s 4.4K, and held a 24.9% Share of Search versus Plum’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plum or Step2?
Compare the sandpits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Step2, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Step2 | TP Toys | Chad Valley | Plum | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 21.8% | 1.6% | 2.4% | 1.6% | — |
| Nov 2025 | 71.8% | 21.5% | 1.9% | 2.9% | 1.9% | — |
| Dec 2025 | 75.2% | 18.5% | 1.6% | 3% | 1.6% | — |
| Jan 2026 | 71.8% | 21.6% | 2.3% | 2.3% | 1.9% | — |
| Feb 2026 | 71.4% | 21.5% | 2.9% | 2.3% | 1.9% | — |
| Mar 2026 | 66% | 24.2% | 4.8% | 1.8% | 3.2% | — |
| Apr 2026 | 60.8% | 27.3% | 5.5% | 2% | 4.5% | — |
| May 2026 | 66.6% | 24.4% | 4% | 1.8% | 3.3% | — |
| Jun 2026 | 66.6% | 24.4% | 4% | 1.8% | 3.3% | — |
| Jul 2026 | 66.3% | 24.3% | 4% | 2.2% | 3.2% | — |
| Aug 2026 | 67.9% | 24.9% | 2.7% | 2.2% | 2.2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Plum and Step2 comparison changed over the last 12 months?
3 findings
- Step2 was ahead of Plum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among sandpits worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide moved from 21.8% to 24.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How each brand is measured
Brandwave collects information about searches that people make online using Plum’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.