How popular isStep2 in search?
In August 2026, there were an estimated 49.5K branded searches for Step2 worldwide which is up 22.2% over the last 11 months. Step2 holds 15% estimated Share of Search among ride on toys worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Little Tikes40.8%- Radio Flyer18.3%
Micro Scooters15%
Step215%
Globber10%- Berg0.88%
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Where does Step2 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ride on toys | 4th of 6 | 15% | Shown below |
| Sandpits | 2nd of 6 | 24.9% | Show ranking |
Which ride on toys compete with Step2?
Share of Search by month for Little Tikes, Radio Flyer, Micro Scooters, Step2, Globber. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Radio Flyer | Micro Scooters | Step2 | Globber | Berg |
|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 15.4% | 18.8% | 12.6% | 10.3% | 0.9% |
| Nov 2025 | 38.7% | 11.6% | 25.8% | 11.6% | 11.6% | 0.68% |
| Dec 2025 | 45.2% | 13.6% | 20.3% | 11.1% | 9.1% | 0.79% |
| Jan 2026 | 43.4% | 16% | 16% | 13.1% | 10.7% | 0.95% |
| Feb 2026 | 46.1% | 13.9% | 13.9% | 13.9% | 11.3% | 1% |
| Mar 2026 | 40.9% | 12.3% | 18.3% | 15% | 12.3% | 1.3% |
| Apr 2026 | 37.6% | 13.8% | 16.8% | 16.8% | 13.8% | 1.2% |
| May 2026 | 43.5% | 10.7% | 15.9% | 15.9% | 13% | 0.95% |
| Jun 2026 | 42.4% | 12.7% | 15.5% | 15.5% | 12.7% | 1.1% |
| Jul 2026 | 41.3% | 15.1% | 15.1% | 15.1% | 12.4% | 0.89% |
| Aug 2026 | 40.8% | 18.3% | 15% | 15% | 10% | 0.88% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 135K | 0% | -0.4 points | |
| 2, moved from 3rd to 2nd | 18.3% | 60.5K | +22.2% | +3.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15% | 49.5K | 0% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15% | 49.5K | 0% | -0.2 points | |
| 5, held 5th | 10% | 33.1K | -18.3% | -2.4 points | |
| 6, held 6th | 0.88% | 2.9K | 0% | 0 points |
40.8%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.
18.3%
Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.
15%
Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Step215%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Globber10%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.4 points.
6.Berg
0.88%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Step2 and its closest rivals
How has branded search demand for Step2 changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Step2 worldwide rose from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide increased from 12.6% to 15%.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide peaked at 16.8% in April 2026 and was lowest at 11.1% in December 2025.
How did search popularity change for ride on toys worldwide in August 2026?
5 changes
In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.
In August 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 12.4% to 10%.
Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026.
Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
How is Step2 measured?
Brandwave collects information about searches that people make online using Step2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- step2
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Is Step2 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.