Micro Scooters vs Step2:Which is more popular by branded search?
In August 2026, Micro Scooters and Step2 were level on Share of Search among ride on toys worldwide, with an estimated 49.5K branded searches each, at 15% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Micro Scooters or Step2?
Compare the ride on toys people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Micro Scooters, Step2. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Radio Flyer | Micro Scooters | Step2 | Globber | Berg |
|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 15.4% | 18.8% | 12.6% | 10.3% | 0.9% |
| Nov 2025 | 38.7% | 11.6% | 25.8% | 11.6% | 11.6% | 0.68% |
| Dec 2025 | 45.2% | 13.6% | 20.3% | 11.1% | 9.1% | 0.79% |
| Jan 2026 | 43.4% | 16% | 16% | 13.1% | 10.7% | 0.95% |
| Feb 2026 | 46.1% | 13.9% | 13.9% | 13.9% | 11.3% | 1% |
| Mar 2026 | 40.9% | 12.3% | 18.3% | 15% | 12.3% | 1.3% |
| Apr 2026 | 37.6% | 13.8% | 16.8% | 16.8% | 13.8% | 1.2% |
| May 2026 | 43.5% | 10.7% | 15.9% | 15.9% | 13% | 0.95% |
| Jun 2026 | 42.4% | 12.7% | 15.5% | 15.5% | 12.7% | 1.1% |
| Jul 2026 | 41.3% | 15.1% | 15.1% | 15.1% | 12.4% | 0.89% |
| Aug 2026 | 40.8% | 18.3% | 15% | 15% | 10% | 0.88% |
| Sep 2026 | — | — | — | — | — | — |
How has the Micro Scooters and Step2 comparison changed over the last 12 months?
3 findings
- Micro Scooters was ahead of Step2 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among ride on toys worldwide moved from 18.8% to 15%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide moved from 12.6% to 15%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for ride on toys worldwide in August 2026?
3 changes
In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.
Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Micro Scooters’ and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Micro Scooters
1 branded search term
- micro scooter
Step2
1 branded search term
- step2
Put your own brand in this comparison
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