Radio Flyer vs Step2:Which is more popular by branded search?

Name: Radio Flyer vs Step2: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Radio Flyer had more branded searches than Step2 among ride on toys worldwide. Radio Flyer was estimated to have 60.5K branded searches compared to Step2’s 49.5K, and held an 18.3% Share of Search versus Step2’s 15%. These are worldwide searches for English-language branded terms.

Share of Search among ride on toys worldwide in August 2026Which is more popular in search, Radio Flyer or Step2?

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Which is more popular in search, Radio Flyer or Step2?

Compare the ride on toys people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Radio Flyer and Step2 among ride on toys worldwide, by month

Month	Little Tikes	Radio Flyer	Micro Scooters	Step2	Globber	Berg
Oct 2025	42%	15.4%	18.8%	12.6%	10.3%	0.9%
Nov 2025	38.7%	11.6%	25.8%	11.6%	11.6%	0.68%
Dec 2025	45.2%	13.6%	20.3%	11.1%	9.1%	0.79%
Jan 2026	43.4%	16%	16%	13.1%	10.7%	0.95%
Feb 2026	46.1%	13.9%	13.9%	13.9%	11.3%	1%
Mar 2026	40.9%	12.3%	18.3%	15%	12.3%	1.3%
Apr 2026	37.6%	13.8%	16.8%	16.8%	13.8%	1.2%
May 2026	43.5%	10.7%	15.9%	15.9%	13%	0.95%
Jun 2026	42.4%	12.7%	15.5%	15.5%	12.7%	1.1%
Jul 2026	41.3%	15.1%	15.1%	15.1%	12.4%	0.89%
Aug 2026	40.8%	18.3%	15%	15%	10%	0.88%
Sep 2026	—	—	—	—	—	—

How has the Radio Flyer and Step2 comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Step2 took it in March 2026, Radio Flyer took it in August 2026.
Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide moved from 15.4% to 18.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide moved from 12.6% to 15%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for ride on toys worldwide in August 2026?

2 changes

In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.
Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Radio Flyer’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.