Brandwave

How popular isLittle Tikes in search?

In August 2026, there were an estimated 135K branded searches for Little Tikes worldwide which held steady over the last 11 months. Little Tikes holds 40.8% estimated Share of Search among ride on toys worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes40.8%
  2. Radio Flyer18.3%
  3. Micro Scooters15%
  4. Step215%
  5. Globber10%
  6. Berg0.88%
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Which ride on toys compete with Little Tikes?

Little Tikes against ride on toys worldwide, by month

Share of Search by month for Little Tikes, Radio Flyer, Micro Scooters, Step2, Globber. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesRadio FlyerMicro ScootersStep2GlobberBerg
Oct 202542%15.4%18.8%12.6%10.3%0.9%
Nov 202538.7%11.6%25.8%11.6%11.6%0.68%
Dec 202545.2%13.6%20.3%11.1%9.1%0.79%
Jan 202643.4%16%16%13.1%10.7%0.95%
Feb 202646.1%13.9%13.9%13.9%11.3%1%
Mar 202640.9%12.3%18.3%15%12.3%1.3%
Apr 202637.6%13.8%16.8%16.8%13.8%1.2%
May 202643.5%10.7%15.9%15.9%13%0.95%
Jun 202642.4%12.7%15.5%15.5%12.7%1.1%
Jul 202641.3%15.1%15.1%15.1%12.4%0.89%
Aug 202640.8%18.3%15%15%10%0.88%
Sep 2026——————

  1. 1.Little Tikes

    40.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Radio Flyer

    18.3%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  3. 3.Micro Scooters

    15%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Step2

    15%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Globber

    10%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  6. 6.Berg

    0.88%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Little Tikes and its closest rivals

How has branded search demand for Little Tikes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Little Tikes worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide decreased from 42% to 40.8%.
  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide peaked at 46.1% in February 2026 and was lowest at 37.6% in April 2026.

How did search popularity change for ride on toys worldwide in August 2026?

  1. In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.

  2. In August 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 12.4% to 10%.

  3. Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026.

  4. Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

  5. Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

Where does Little Tikes compete?

Little Tikes is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ride on toys1st of 640.8%Shown above
Swings1st of 664.5%Show ranking
Sandpits1st of 667.9%Show ranking
Climbing frames1st of 675%Show ranking
Trampoline brands1st of 575.8%Show ranking

How is Little Tikes measured?

Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • little tikes

Do you work for Little Tikes? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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