Brandwave

Play kitchen brands:Which are searched most?

In September 2026, Fisher-Price was the most searched among play kitchen brands worldwide, with an estimated 246K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fisher-Price40.7%
  2. Little Tikes27.3%
  3. Melissa & Doug22.4%
  4. Hape6.7%
  5. KidKraft3%

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Share of SearchLeaderboard

Compare the play kitchen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among play kitchen brands worldwide, by month

Share of Search by month for Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceLittle TikesMelissa & DougHapeKidKraft
Oct 202546.4%20.8%20.9%7.6%4.2%
Nov 202546.7%17.1%25.6%6.3%4.2%
Dec 202549%18%22%6.6%4.4%
Jan 202650.8%18.5%18.6%8.3%3.7%
Feb 202643.7%23.9%19.7%8.8%3.9%
Mar 202642.9%23.5%19.2%8.6%5.8%
Apr 202644.4%24.3%16.4%8.9%6%
May 202642.5%28.5%15.7%8.6%4.7%
Jun 202641.1%27.6%18.6%8.3%4.5%
Jul 202644.4%24.4%19.9%7.3%4%
Aug 202642.8%23.5%23.5%7%3.1%
Sep 202640.7%27.3%22.4%6.7%3%

This month’s ranking, September 2026

  1. 1.Fisher-Price

    40.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Little Tikes

    27.3%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Melissa & Doug

    22.4%

    Moved from 2nd to 3rd. 135K estimated branded searches, +0.07% vs prior month. Share -1.2 points.

  4. 4.Hape

    6.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.KidKraft

    3%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among play kitchen brands worldwide?

In September 2026, Fisher-Price was the most searched among play kitchen brands worldwide, with an estimated 246K branded searches and 40.7% estimated Share of Search within this set. Little Tikes is in 2nd place, 13.4 percentage points behind at 27.3% Share of Search.

Global play kitchen brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher-Price46.4% → 40.7%50.8%Jan 202640.7%Sep 20261st
Little Tikes20.8% → 27.3%28.5%May 202617.1%Nov 20253rd → 2nd
Melissa & Doug20.9% → 22.4%25.6%Nov 202515.7%May 20262nd → 3rd
Hape7.6% → 6.7%8.9%Apr 20266.3%Nov 20254th
KidKraft4.2% → 3%6%Apr 20263%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play kitchen brands worldwide decreased from 46.4% to 40.7%.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among play kitchen brands worldwide increased from 20.8% to 27.3%.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among play kitchen brands worldwide increased from 20.9% to 22.4%.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among play kitchen brands worldwide decreased from 7.6% to 6.7%.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among play kitchen brands worldwide decreased from 4.2% to 3%.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play kitchen brands worldwide peaked at 50.8% in January 2026 and was lowest at 40.7% in September 2026.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among play kitchen brands worldwide peaked at 28.5% in May 2026 and was lowest at 17.1% in November 2025.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among play kitchen brands worldwide peaked at 25.6% in November 2025 and was lowest at 15.7% in May 2026.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among play kitchen brands worldwide peaked at 8.9% in April 2026 and was lowest at 6.3% in November 2025.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among play kitchen brands worldwide peaked at 6% in April 2026 and was lowest at 3% in September 2026.
  • Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among play kitchen brands worldwide.
  • Across the 12 months ending September 2026, Melissa & Doug fell from 2nd to 3rd among play kitchen brands worldwide.

How did search popularity change for play kitchen brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among play kitchen brands worldwide, with 27.3% estimated Share of Search.

  2. In September 2026, Fisher-Price lost estimated Share of Search among play kitchen brands worldwide, from 42.8% to 40.7%.

  3. In September 2026, Melissa & Doug lost estimated Share of Search among play kitchen brands worldwide, from 23.5% to 22.4%.

  4. Hape’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 8.3% to 6.7% in September 2026.

  5. KidKraft’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 4.5% to 3% in September 2026.

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