KidKraft vs Melissa & Doug:Which is searched more?
In September 2026, Melissa & Doug had more branded searches than KidKraft among dolls house brands worldwide. Melissa & Doug was estimated to have 135K branded searches compared to KidKraft’s 18.1K, and held a 15% Share of Search versus KidKraft’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KidKraft or Melissa & Doug?
Compare the dolls house brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Melissa & Doug, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvanian Families | Melissa & Doug | Hape | KidKraft | Plan Toys | Le Toy Van |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 12.6% | 4.6% | 2.5% | 1.7% | 1.7% |
| Nov 2025 | 71.6% | 17.7% | 4.3% | 2.9% | 1.6% | 1.9% |
| Dec 2025 | 77.6% | 12.8% | 3.8% | 2.6% | 1.4% | 1.7% |
| Jan 2026 | 76.3% | 12.5% | 5.6% | 2.5% | 1.7% | 1.4% |
| Feb 2026 | 76.2% | 12.6% | 5.6% | 2.5% | 1.7% | 1.4% |
| Mar 2026 | 75.1% | 12.3% | 5.5% | 3.7% | 2% | 1.3% |
| Apr 2026 | 73.5% | 12.1% | 6.6% | 4.4% | 2% | 1.3% |
| May 2026 | 73.9% | 12.2% | 6.6% | 3.6% | 2% | 1.6% |
| Jun 2026 | 75.5% | 12.5% | 5.6% | 3% | 2% | 1.4% |
| Jul 2026 | 77.1% | 12.6% | 4.6% | 2.5% | 1.7% | 1.4% |
| Aug 2026 | 74.8% | 15% | 4.5% | 2% | 2% | 1.6% |
| Sep 2026 | 74.8% | 15% | 4.5% | 2% | 2% | 1.6% |
How has the KidKraft and Melissa & Doug comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of KidKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dolls house brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dolls house brands worldwide moved from 12.6% to 15%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for dolls house brands worldwide in September 2026?
2 changes
Melissa & Doug’s estimated Share of Search among dolls house brands worldwide has gained ground for 3 months in a row, from 12.5% to 15% in September 2026.
KidKraft’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 3% to 2% in September 2026.
Other head-to-heads among dolls house brands
- Sylvanian Families vs Melissa & Doug: compare search popularity
Sylvanian Families vs Hape: compare search popularity- Sylvanian Families vs KidKraft: compare search popularity
Sylvanian Families vs Plan Toys: compare search popularity- Melissa & Doug vs Hape: compare search popularity
- Melissa & Doug vs Plan Toys: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using KidKraft’s and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KidKraft
2 branded search terms
- kid kraft
- kidkraft
Melissa & Doug
2 branded search terms
- melissa doug
- melissadoug toys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.