How popular isMelissa & Doug in search?
In August 2026, there were an estimated 390 branded searches for Melissa & Doug worldwide which is down 18.8% over the last 11 months. Melissa & Doug holds <0.01% estimated Share of Search among toy brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
LEGO79.3%
Barbie13.1%
Playmobil5.9%
Hasbro1.4%
Spin Master0.35%
Melissa & Doug<0.01%
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Where does Melissa & Doug compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 6th of 6 | <0.01% | Shown below |
| Dolls house brands | 5th of 6 | 0.05% | Show ranking |
Which toy brands compete with Melissa & Doug?
Share of Search by month for LEGO, Barbie, Playmobil, Melissa & Doug. The figures are in the table below the chart.
View monthly share of search table
| Month | LEGO | Barbie | Playmobil | Hasbro | Spin Master | Melissa & Doug |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.3% | 6.8% | 1.4% | 0.41% | <0.01% |
| Nov 2025 | 80.6% | 10.9% | 7.3% | 0.98% | 0.29% | <0.01% |
| Dec 2025 | 81.9% | 11% | 6% | 0.81% | 0.3% | <0.01% |
| Jan 2026 | 83.3% | 11.2% | 4.1% | 1% | 0.3% | <0.01% |
| Feb 2026 | 79.3% | 13.1% | 5.9% | 1.4% | 0.35% | <0.01% |
| Mar 2026 | 77% | 15.5% | 5.7% | 1.4% | 0.34% | <0.01% |
| Apr 2026 | 77% | 15.5% | 5.7% | 1.4% | 0.34% | <0.01% |
| May 2026 | 80% | 13.2% | 4.8% | 1.4% | 0.53% | <0.01% |
| Jun 2026 | 80.2% | 13.2% | 4.9% | 1.5% | 0.29% | <0.01% |
| Jul 2026 | 79.9% | 13.2% | 4.8% | 1.8% | 0.36% | <0.01% |
| Aug 2026 | 79.3% | 13.1% | 5.9% | 1.4% | 0.35% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.3% | 11.1M | 0% | -0.6 points | |
| 2, held 2nd | 13.1% | 1.8M | 0% | -0.1 points | |
| 3, held 3rd | 5.9% | 823K | +22.3% | +1 points | |
| 4, held 4th | 1.4% | 201K | -18.3% | -0.3 points | |
| 5, held 5th | 0.35% | 49.5K | 0% | 0 points | |
| 6, held 6th | <0.01% | 390 | 0% | 0 points |
1.
LEGO79.3%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Barbie13.1%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.9%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +1 points.
4.
Hasbro1.4%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
0.35%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Melissa & Doug and its closest rivals
How has branded search demand for Melissa & Doug changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Melissa & Doug worldwide fell from 480 to 390.
- Across the 11 months ending August 2026, Melissa & Doug’s estimated Share of Search among toy brands worldwide held steady at <0.01%.
How did search popularity change for toy brands worldwide in August 2026?
5 changes
In August 2026, Playmobil gained estimated Share of Search among toy brands worldwide, from 4.8% to 5.9%.
In August 2026, LEGO lost estimated Share of Search among toy brands worldwide, from 79.9% to 79.3%.
Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Estimated monthly branded searches for Barbie worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is Melissa & Doug measured?
Brandwave collects information about searches that people make online using Melissa & Doug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- melissadoug toys
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