Brandwave

Sticker books brands:Which are searched most?

National Geographic and The Works share the highest estimated Share of Search among sticker books brands worldwide, at 49.3% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. National Geographic49.3%
  2. The Works49.3%
  3. Bendon1.3%

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Share of SearchLeaderboard

Compare the sticker books brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sticker books brands worldwide, by month

Share of Search by month for National Geographic, The Works. The figures are in the table below the chart.

View monthly share of search table
MonthNational GeographicThe WorksBendon
Oct 202554.3%44.7%0.98%
Nov 202549.5%49.5%1.1%
Dec 202544.6%54.2%1.2%
Jan 202659%39.7%1.3%
Feb 202659.2%39.9%0.88%
Mar 202663.8%35.2%0.95%
Apr 202659.2%39.5%1.3%
May 202659.2%39.5%1.3%
Jun 202649.2%49.2%1.6%
Jul 202644.4%54.4%1.2%
Aug 202644.3%54.2%1.5%
Sep 202649.3%49.3%1.3%

This month’s ranking, September 2026

  1. 1.National Geographic

    49.3%

    Moved from 2nd to 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.The Works

    49.3%

    Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.9 points.

  3. 3.Bendon

    1.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among sticker books brands worldwide?

National Geographic and The Works share the highest estimated Share of Search among sticker books brands worldwide, at 49.3% in September 2026.

Global sticker books brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
National Geographic54.3% → 49.3%63.8%Mar 202644.3%Aug 20261st
The Works44.7% → 49.3%54.4%Jul 202635.2%Mar 20262nd
Bendon0.98% → 1.3%1.6%Jun 20260.88%Feb 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide decreased from 54.3% to 49.3%.
  • Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide increased from 44.7% to 49.3%.
  • Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide peaked at 63.8% in March 2026 and was lowest at 44.3% in August 2026.
  • Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide peaked at 54.4% in July 2026 and was lowest at 35.2% in March 2026.
  • Across the 12 months ending September 2026, Bendon held steady: its estimated Share of Search among sticker books brands worldwide moved less than 0.5 percentage points.

How did search popularity change for sticker books brands worldwide in September 2026?

  1. In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 49.3% estimated Share of Search.

  2. In September 2026, The Works lost estimated Share of Search among sticker books brands worldwide, from 54.2% to 49.3%.

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