Brandwave

How popular isNational Geographic in search?

In September 2026, there were an estimated 673K branded searches for National Geographic worldwide which is down 32.7% over the last 12 months. National Geographic holds 49.3% estimated Share of Search among sticker books brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. National Geographic49.3%
  2. The Works49.3%
  3. Bendon1.3%
National Geographic website (opens in a new tab)

Follow National Geographic and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sticker books brands compete with National Geographic?

National Geographic against sticker books brands worldwide, by month

Share of Search by month for National Geographic, The Works. The figures are in the table below the chart.

View monthly share of search table
MonthNational GeographicThe WorksBendon
Oct 202554.3%44.7%0.98%
Nov 202549.5%49.5%1.1%
Dec 202544.6%54.2%1.2%
Jan 202659%39.7%1.3%
Feb 202659.2%39.9%0.88%
Mar 202663.8%35.2%0.95%
Apr 202659.2%39.5%1.3%
May 202659.2%39.5%1.3%
Jun 202649.2%49.2%1.6%
Jul 202644.4%54.4%1.2%
Aug 202644.3%54.2%1.5%
Sep 202649.3%49.3%1.3%

  1. 1.National Geographic

    49.3%

    Moved from 2nd to 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.The Works

    49.3%

    Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.9 points.

  3. 3.Bendon

    1.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between National Geographic and its closest rivals

Every comparison with National Geographic

How has branded search demand for National Geographic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for National Geographic worldwide fell from 1M to 673K.
  • Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide decreased from 54.3% to 49.3%.
  • Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide peaked at 63.8% in March 2026 and was lowest at 44.3% in August 2026.

How did search popularity change for sticker books brands worldwide in September 2026?

  1. In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 49.3% estimated Share of Search.

  2. In September 2026, The Works lost estimated Share of Search among sticker books brands worldwide, from 54.2% to 49.3%.

Where does National Geographic compete?

National Geographic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Magazines1st of 646.8%Show ranking
Sticker books brands1st of 349.3%Shown above
Science kits1st of 683.2%Show ranking

How is National Geographic measured?

Brandwave collects information about searches that people make online using National Geographic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • national geographic

Do you work for National Geographic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is National Geographic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free