National Geographic vs Snap Circuits:Which is more popular by branded search?
In August 2026, National Geographic had more branded searches than Snap Circuits among science kits worldwide. National Geographic was estimated to have 550K branded searches compared to Snap Circuits’ 27.1K, and held an 80.6% Share of Search versus Snap Circuits’ 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, National Geographic or Snap Circuits?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for National Geographic, Snap Circuits. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the National Geographic and Snap Circuits comparison changed over the last 12 months?
3 findings
- National Geographic was ahead of Snap Circuits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide moved from 86.4% to 80.6%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide moved from 2.9% to 4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for science kits worldwide in August 2026?
2 changes
National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.
Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using National Geographic’s and Snap Circuits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
National Geographic
1 branded search term
- national geographic
Snap Circuits
1 branded search term
- snap circuits
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.