Brandwave

How popular isNational Geographic in search?

In August 2026, there were an estimated 550K branded searches for National Geographic worldwide which is down 45% over the last 11 months. National Geographic holds 43.6% estimated Share of Search among magazines worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. National Geographic43.6%
  2. The Economist35.6%
  3. Vogue10.7%
  4. Time7.2%
  5. Forbes1.8%
  6. Wired1.2%
National Geographic website (opens in a new tab)

Follow National Geographic and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does National Geographic compete?

National Geographic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Magazines1st of 643.6%Shown below
Science kits1st of 680.6%Show ranking

Which magazines compete with National Geographic?

National Geographic against magazines worldwide, by month

Share of Search by month for National Geographic, The Economist, Vogue, Time. The figures are in the table below the chart.

View monthly share of search table
MonthNational GeographicThe EconomistVogueTimeForbesWired
Oct 202553.2%19.6%8.8%16%1.4%0.96%
Nov 202554.6%24.6%11%7.4%1.5%0.99%
Dec 202553.6%24%8.8%10.7%1.8%1.2%
Jan 202655.7%25.1%7.5%9.2%1.5%1%
Feb 202659.1%21.7%8%8%2%1.3%
Mar 202658.6%21.6%7.9%7.9%1.9%1.9%
Apr 202650.9%22.8%10.2%12.4%2%1.7%
May 202653.2%23.8%13%7.1%1.8%1.2%
Jun 202646.5%31.1%11.4%7.6%1.9%1.5%
Jul 202640.3%40.3%9.9%6.6%1.6%1.3%
Aug 202643.6%35.6%10.7%7.2%1.8%1.2%
Sep 2026——————

  1. 1.National Geographic

    43.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.The Economist

    35.6%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.6 points.

  3. 3.Vogue

    10.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Time

    7.2%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Forbes

    1.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Wired

    1.2%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between National Geographic and its closest rivals

How has branded search demand for National Geographic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for National Geographic worldwide fell from 1M to 550K.
  • Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide decreased from 53.2% to 43.6%.
  • Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide peaked at 59.1% in February 2026 and was lowest at 40.3% in July 2026.

How did search popularity change for magazines worldwide in August 2026?

  1. In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.

  2. In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%.

  3. In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.

  4. In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.

  5. Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is National Geographic measured?

Brandwave collects information about searches that people make online using National Geographic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • national geographic

Do you work for National Geographic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is National Geographic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free