Brandwave

Magazines:Which brands are most popular in search?

In August 2026, National Geographic was the most searched among magazines worldwide, with an estimated 550K branded searches and 43.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. National Geographic43.6%
  2. The Economist35.6%
  3. Vogue10.7%
  4. Time7.2%
  5. Forbes1.8%
  6. Wired1.2%

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Share of SearchLeaderboard

Compare the magazines brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among magazines worldwide, by month

Share of Search by month for National Geographic, The Economist, Vogue, Time. The figures are in the table below the chart.

View monthly share of search table
MonthNational GeographicThe EconomistVogueTimeForbesWired
Oct 202553.2%19.6%8.8%16%1.4%0.96%
Nov 202554.6%24.6%11%7.4%1.5%0.99%
Dec 202553.6%24%8.8%10.7%1.8%1.2%
Jan 202655.7%25.1%7.5%9.2%1.5%1%
Feb 202659.1%21.7%8%8%2%1.3%
Mar 202658.6%21.6%7.9%7.9%1.9%1.9%
Apr 202650.9%22.8%10.2%12.4%2%1.7%
May 202653.2%23.8%13%7.1%1.8%1.2%
Jun 202646.5%31.1%11.4%7.6%1.9%1.5%
Jul 202640.3%40.3%9.9%6.6%1.6%1.3%
Aug 202643.6%35.6%10.7%7.2%1.8%1.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.National Geographic

    43.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.The Economist

    35.6%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.6 points.

  3. 3.Vogue

    10.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Time

    7.2%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Forbes

    1.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Wired

    1.2%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among magazines worldwide?

In August 2026, National Geographic was the most searched among magazines worldwide, with an estimated 550K branded searches and 43.6% estimated Share of Search within this set. The Economist is in 2nd place, 7.9 percentage points behind at 35.6% Share of Search.

Global magazines, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
National Geographic53.2% → 43.6%59.1%Feb 202640.3%Jul 20261st
The Economist19.6% → 35.6%40.3%Jul 202619.6%Oct 20252nd
Vogue8.8% → 10.7%13%May 20267.5%Jan 20264th → 3rd
Time16% → 7.2%16%Oct 20256.6%Jul 20263rd → 4th
Forbes1.4% → 1.8%2%Apr 20261.4%Oct 20255th
Wired0.96% → 1.2%1.9%Mar 20260.96%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide decreased from 53.2% to 43.6%.
  • Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide increased from 19.6% to 35.6%.
  • Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide increased from 8.8% to 10.7%.
  • Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide decreased from 16% to 7.2%.
  • Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide peaked at 59.1% in February 2026 and was lowest at 40.3% in July 2026.
  • Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide peaked at 40.3% in July 2026 and was lowest at 19.6% in October 2025.
  • Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide peaked at 13% in May 2026 and was lowest at 7.5% in January 2026.
  • Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide peaked at 16% in October 2025 and was lowest at 6.6% in July 2026.
  • Across the 11 months ending August 2026, Vogue rose from 4th to 3rd among magazines worldwide.
  • Across the 11 months ending August 2026, Time fell from 3rd to 4th among magazines worldwide.
  • Across the 11 months ending August 2026, Forbes and Wired held steady: their estimated Share of Search among magazines worldwide each moved less than 0.5 percentage points.

How did search popularity change for magazines worldwide in August 2026?

  1. In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.

  2. In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%.

  3. In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.

  4. In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.

  5. Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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