The Economist vs Time:Which is searched more?
In August 2026, The Economist had more branded searches than Time among magazines worldwide. The Economist was estimated to have 450K branded searches compared to Time’s 90.5K, and held a 35.6% Share of Search versus Time’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, The Economist or Time?
Compare the magazines brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Economist, Time. The figures are in the table below the chart.
View monthly share of search table
| Month | The Economist | Time |
|---|---|---|
| Oct 2025 | 19.6% | 16% |
| Nov 2025 | 24.6% | 7.4% |
| Dec 2025 | 24% | 10.7% |
| Jan 2026 | 25.1% | 9.2% |
| Feb 2026 | 21.7% | 8% |
| Mar 2026 | 21.6% | 7.9% |
| Apr 2026 | 22.8% | 12.4% |
| May 2026 | 23.8% | 7.1% |
| Jun 2026 | 31.1% | 7.6% |
| Jul 2026 | 40.3% | 6.6% |
| Aug 2026 | 35.6% | 7.2% |
| Sep 2026 | — | — |
How has the The Economist and Time comparison changed over the last 12 months?
3 findings
- The Economist was ahead of Time in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide moved from 19.6% to 35.6%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide moved from 16% to 7.2%, and its estimated monthly branded searches moved from 301K to 90.5K.
How did search popularity change for magazines worldwide in August 2026?
2 changes
In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.
How each brand is measured
Brandwave collects information about searches that people make online using The Economist’s and Time’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Economist
1 branded search term
- the economist
Time
1 branded search term
- time magazine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.