How popular isThe Economist in search?
In August 2026, there were an estimated 450K branded searches for The Economist worldwide which is up 22.3% over the last 11 months. The Economist holds 35.6% estimated Share of Search among magazines worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- National Geographic43.6%
- The Economist35.6%
- Vogue10.7%
- Time7.2%
- Forbes1.8%
- Wired1.2%
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Which magazines compete with The Economist?
Share of Search by month for National Geographic, The Economist, Vogue, Time. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Economist | Vogue | Time | Forbes | Wired |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 19.6% | 8.8% | 16% | 1.4% | 0.96% |
| Nov 2025 | 54.6% | 24.6% | 11% | 7.4% | 1.5% | 0.99% |
| Dec 2025 | 53.6% | 24% | 8.8% | 10.7% | 1.8% | 1.2% |
| Jan 2026 | 55.7% | 25.1% | 7.5% | 9.2% | 1.5% | 1% |
| Feb 2026 | 59.1% | 21.7% | 8% | 8% | 2% | 1.3% |
| Mar 2026 | 58.6% | 21.6% | 7.9% | 7.9% | 1.9% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 10.2% | 12.4% | 2% | 1.7% |
| May 2026 | 53.2% | 23.8% | 13% | 7.1% | 1.8% | 1.2% |
| Jun 2026 | 46.5% | 31.1% | 11.4% | 7.6% | 1.9% | 1.5% |
| Jul 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 1.6% | 1.3% |
| Aug 2026 | 43.6% | 35.6% | 10.7% | 7.2% | 1.8% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 550K | 0% | +3.3 points | |
| 2, held 2nd | 35.6% | 450K | -18.2% | -4.6 points | |
| 3, held 3rd | 10.7% | 135K | 0% | +0.8 points | |
| 4, held 4th | 7.2% | 90.5K | 0% | +0.5 points | |
| 5, held 5th | 1.8% | 22.2K | 0% | +0.1 points | |
| 6, held 6th | 1.2% | 14.8K | -18.2% | -0.2 points |
43.6%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +3.3 points.
35.6%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.6 points.
3.Vogue
10.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.Time
7.2%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.Forbes
1.8%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Wired
1.2%
Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between The Economist and its closest rivals
How has branded search demand for The Economist changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Economist worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide increased from 19.6% to 35.6%.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide peaked at 40.3% in July 2026 and was lowest at 19.6% in October 2025.
How did search popularity change for magazines worldwide in August 2026?
6 changes
In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%.
In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.
Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is The Economist measured?
Brandwave collects information about searches that people make online using The Economist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- the economist
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Is The Economist your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.