Time vs Vogue:Which is more popular by branded search?
In August 2026, Vogue had more branded searches than Time among magazines worldwide. Vogue was estimated to have 135K branded searches compared to Time’s 90.5K, and held a 10.7% Share of Search versus Time’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Time or Vogue?
Compare the magazines brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vogue, Time. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Economist | Vogue | Time | Forbes | Wired |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 19.6% | 8.8% | 16% | 1.4% | 0.96% |
| Nov 2025 | 54.6% | 24.6% | 11% | 7.4% | 1.5% | 0.99% |
| Dec 2025 | 53.6% | 24% | 8.8% | 10.7% | 1.8% | 1.2% |
| Jan 2026 | 55.7% | 25.1% | 7.5% | 9.2% | 1.5% | 1% |
| Feb 2026 | 59.1% | 21.7% | 8% | 8% | 2% | 1.3% |
| Mar 2026 | 58.6% | 21.6% | 7.9% | 7.9% | 1.9% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 10.2% | 12.4% | 2% | 1.7% |
| May 2026 | 53.2% | 23.8% | 13% | 7.1% | 1.8% | 1.2% |
| Jun 2026 | 46.5% | 31.1% | 11.4% | 7.6% | 1.9% | 1.5% |
| Jul 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 1.6% | 1.3% |
| Aug 2026 | 43.6% | 35.6% | 10.7% | 7.2% | 1.8% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Time and Vogue comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Vogue took it in November 2025, Time took it in December 2025, Vogue took it in May 2026.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide moved from 16% to 7.2%, and its estimated monthly branded searches moved from 301K to 90.5K.
- Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide moved from 8.8% to 10.7%, and its estimated monthly branded searches moved from 165K to 135K.
How each brand is measured
Brandwave collects information about searches that people make online using Time’s and Vogue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.