How popular isVogue in search?
In August 2026, there were an estimated 135K branded searches for Vogue worldwide which is down 18.2% over the last 11 months. Vogue holds 10.7% estimated Share of Search among magazines worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
National Geographic43.6%The Economist35.6%
Vogue10.7%
Time7.2%
Forbes1.8%
Wired1.2%
Follow Vogue and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which magazines compete with Vogue?
Share of Search by month for National Geographic, The Economist, Vogue, Time. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Economist | Vogue | Time | Forbes | Wired |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 19.6% | 8.8% | 16% | 1.4% | 0.96% |
| Nov 2025 | 54.6% | 24.6% | 11% | 7.4% | 1.5% | 0.99% |
| Dec 2025 | 53.6% | 24% | 8.8% | 10.7% | 1.8% | 1.2% |
| Jan 2026 | 55.7% | 25.1% | 7.5% | 9.2% | 1.5% | 1% |
| Feb 2026 | 59.1% | 21.7% | 8% | 8% | 2% | 1.3% |
| Mar 2026 | 58.6% | 21.6% | 7.9% | 7.9% | 1.9% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 10.2% | 12.4% | 2% | 1.7% |
| May 2026 | 53.2% | 23.8% | 13% | 7.1% | 1.8% | 1.2% |
| Jun 2026 | 46.5% | 31.1% | 11.4% | 7.6% | 1.9% | 1.5% |
| Jul 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 1.6% | 1.3% |
| Aug 2026 | 43.6% | 35.6% | 10.7% | 7.2% | 1.8% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 550K | 0% | +3.3 points | |
| 2, held 2nd | 35.6% | 450K | -18.2% | -4.6 points | |
| 3, held 3rd | 10.7% | 135K | 0% | +0.8 points | |
| 4, held 4th | 7.2% | 90.5K | 0% | +0.5 points | |
| 5, held 5th | 1.8% | 22.2K | 0% | +0.1 points | |
| 6, held 6th | 1.2% | 14.8K | -18.2% | -0.2 points |
43.6%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +3.3 points.
35.6%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.6 points.
3.
Vogue10.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Time7.2%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Forbes1.8%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Wired1.2%
Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Vogue and its closest rivals
How has branded search demand for Vogue changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vogue worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide increased from 8.8% to 10.7%.
- Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide peaked at 13% in May 2026 and was lowest at 7.5% in January 2026.
- Across the 11 months ending August 2026, Vogue rose from 4th to 3rd among magazines worldwide.
How did search popularity change for magazines worldwide in August 2026?
6 changes
In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%.
In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.
Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Vogue measured?
Brandwave collects information about searches that people make online using Vogue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vogue magazine
Do you work for Vogue? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vogue your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.