Brandwave

Science kits:Which brands are most popular in search?

In August 2026, National Geographic was the most searched among science kits worldwide, with an estimated 550K branded searches and 80.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. National Geographic80.6%
  2. KiwiCo13.3%
  3. Snap Circuits4%
  4. Little Passports0.79%
  5. Thames & Kosmos0.79%
  6. MEL Science0.53%

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Share of SearchLeaderboard

Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among science kits worldwide, by month

Share of Search by month for National Geographic, KiwiCo, Snap Circuits. The figures are in the table below the chart.

View monthly share of search table
MonthNational GeographicKiwiCoSnap CircuitsLittle PassportsThames & KosmosMEL Science
Oct 202586.4%9.5%2.9%0.47%0.38%0.38%
Nov 202577.6%15.6%4.7%0.77%0.77%0.51%
Dec 202573%17.8%6.6%0.88%1.1%0.72%
Jan 202687.7%7.9%2.9%0.58%0.47%0.39%
Feb 202689.9%6.7%2.4%0.4%0.32%0.32%
Mar 202689.9%6.7%2.4%0.32%0.27%0.4%
Apr 202686.4%9.5%2.8%0.38%0.38%0.46%
May 202686.5%9.5%2.8%0.38%0.38%0.38%
Jun 202683.8%11.3%3.4%0.44%0.55%0.55%
Jul 202681%13.3%4%0.65%0.65%0.43%
Aug 202680.6%13.3%4%0.79%0.79%0.53%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.National Geographic

    80.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.KiwiCo

    13.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Snap Circuits

    4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Little Passports

    0.79%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Thames & Kosmos

    0.79%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.MEL Science

    0.53%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among science kits worldwide?

In August 2026, National Geographic was the most searched among science kits worldwide, with an estimated 550K branded searches and 80.6% estimated Share of Search within this set. KiwiCo is in 2nd place, 67.4 percentage points behind at 13.3% Share of Search.

Global science kits, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
National Geographic86.4% → 80.6%89.9%Mar 202673%Dec 20251st
KiwiCo9.5% → 13.3%17.8%Dec 20256.7%Feb 20262nd
Snap Circuits2.9% → 4%6.6%Dec 20252.4%Feb 20263rd
Little Passports0.47% → 0.79%0.88%Dec 20250.32%Mar 20264th
Thames & Kosmos0.38% → 0.79%1.1%Dec 20250.27%Mar 20266th → 5th
MEL Science0.38% → 0.53%0.72%Dec 20250.32%Feb 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide decreased from 86.4% to 80.6%.
  • Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide increased from 9.5% to 13.3%.
  • Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide increased from 2.9% to 4%.
  • Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide peaked at 89.9% in March 2026 and was lowest at 73% in December 2025.
  • Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide peaked at 17.8% in December 2025 and was lowest at 6.7% in February 2026.
  • Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide peaked at 6.6% in December 2025 and was lowest at 2.4% in February 2026.
  • Across the 11 months ending August 2026, Thames & Kosmos rose from 6th to 5th among science kits worldwide.
  • Across the 11 months ending August 2026, MEL Science fell from 5th to 6th among science kits worldwide.
  • Across the 11 months ending August 2026, Little Passports held steady: its estimated Share of Search among science kits worldwide moved less than 0.5 percentage points.

How did search popularity change for science kits worldwide in August 2026?

  1. National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.

  2. Estimated monthly branded searches for Thames & Kosmos worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  3. Estimated monthly branded searches for MEL Science worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  5. Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

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