Little Passports vs Thames & Kosmos:Which is more popular by branded search?
In August 2026, Little Passports and Thames & Kosmos were level on Share of Search among science kits worldwide, with an estimated 5.4K branded searches each, at 0.79% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Little Passports or Thames & Kosmos?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Passports, Thames & Kosmos. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the Little Passports and Thames & Kosmos comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Thames & Kosmos took it in December 2025, Little Passports took it in January 2026, Thames & Kosmos took it in June 2026.
- Across the 11 months ending August 2026, Little Passports’ estimated Share of Search among science kits worldwide moved from 0.47% to 0.79%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Thames & Kosmos’ estimated Share of Search among science kits worldwide moved from 0.38% to 0.79%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for science kits worldwide in August 2026?
1 change
Estimated monthly branded searches for Thames & Kosmos worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Little Passports’ and Thames & Kosmos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Passports
1 branded search term
- little passports
Thames & Kosmos
1 branded search term
- thames and kosmos
Put your own brand in this comparison
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