KiwiCo vs Snap Circuits:Which is more popular by branded search?
In August 2026, KiwiCo had more branded searches than Snap Circuits among science kits worldwide. KiwiCo was estimated to have 90.5K branded searches compared to Snap Circuits’ 27.1K, and held a 13.3% Share of Search versus Snap Circuits’ 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KiwiCo or Snap Circuits?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KiwiCo, Snap Circuits. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the KiwiCo and Snap Circuits comparison changed over the last 12 months?
3 findings
- KiwiCo was ahead of Snap Circuits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide moved from 9.5% to 13.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide moved from 2.9% to 4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for science kits worldwide in August 2026?
2 changes
Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KiwiCo’s and Snap Circuits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KiwiCo
1 branded search term
- kiwi co
Snap Circuits
1 branded search term
- snap circuits
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.