Brandwave

How popular isKiwiCo in search?

In August 2026, there were an estimated 90.5K branded searches for KiwiCo worldwide which is down 17.7% over the last 11 months. KiwiCo holds 13.3% estimated Share of Search among science kits worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. National Geographic80.6%
  2. KiwiCo13.3%
  3. Snap Circuits4%
  4. Little Passports0.79%
  5. Thames & Kosmos0.79%
  6. MEL Science0.53%
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Which science kits compete with KiwiCo?

KiwiCo against science kits worldwide, by month

Share of Search by month for National Geographic, KiwiCo, Snap Circuits. The figures are in the table below the chart.

View monthly share of search table
MonthNational GeographicKiwiCoSnap CircuitsLittle PassportsThames & KosmosMEL Science
Oct 202586.4%9.5%2.9%0.47%0.38%0.38%
Nov 202577.6%15.6%4.7%0.77%0.77%0.51%
Dec 202573%17.8%6.6%0.88%1.1%0.72%
Jan 202687.7%7.9%2.9%0.58%0.47%0.39%
Feb 202689.9%6.7%2.4%0.4%0.32%0.32%
Mar 202689.9%6.7%2.4%0.32%0.27%0.4%
Apr 202686.4%9.5%2.8%0.38%0.38%0.46%
May 202686.5%9.5%2.8%0.38%0.38%0.38%
Jun 202683.8%11.3%3.4%0.44%0.55%0.55%
Jul 202681%13.3%4%0.65%0.65%0.43%
Aug 202680.6%13.3%4%0.79%0.79%0.53%
Sep 2026——————

  1. 1.National Geographic

    80.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.KiwiCo

    13.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Snap Circuits

    4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Little Passports

    0.79%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Thames & Kosmos

    0.79%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.MEL Science

    0.53%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between KiwiCo and its closest rivals

How has branded search demand for KiwiCo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KiwiCo worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide increased from 9.5% to 13.3%.
  • Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide peaked at 17.8% in December 2025 and was lowest at 6.7% in February 2026.

How did search popularity change for science kits worldwide in August 2026?

  1. National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.

  2. Estimated monthly branded searches for Thames & Kosmos worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  3. Estimated monthly branded searches for MEL Science worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  5. Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

How is KiwiCo measured?

Brandwave collects information about searches that people make online using KiwiCo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kiwi co

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How the Brand Demand Index is measured

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