KiwiCo vs Smithsonian Mega Science Lab:Which is more popular?

Name: KiwiCo vs Smithsonian Mega Science Lab: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, KiwiCo had more branded searches than Smithsonian Mega Science Lab among science kits worldwide. KiwiCo had about 90,500 branded searches, while Smithsonian Mega Science Lab had 320. KiwiCo made up 11.2% of all science kit searches we track, and Smithsonian Mega Science Lab accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about science kits, KiwiCo and Smithsonian Mega Science Lab each appeared in two of the five answers. Smithsonian Mega Science Lab was mentioned before KiwiCo in two out of three answers that named either.

Among science kits worldwide in September 2026

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Top science kits in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KiwiCo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smithsonian Mega Science Lab was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Smithsonian Mega Science Lab was listed before KiwiCo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Thames & Kosmos	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
National Geographic	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Snap Circuits	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
KiwiCo	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Smithsonian Mega Science Lab	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
MEL Science	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Little Passports	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Thames & Kosmos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
National Geographic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap Circuits3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KiwiCo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smithsonian Mega Science Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MEL Science1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Passports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about science kits

5 answers

Asked ChatGPT
“Which science kit should I buy?”
Asked ChatGPT
“What are the best science kit brands?”
Asked ChatGPT
“What's the best science kit for hands-on learning?”
Searched Google, AI Overview
“science kits”
1. 1Smithsonian Mega Science Lab
2. 2Thames & Kosmos
Searched Google, AI Overview
“kids science kit”

Not named in any answer:

Little Passports

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KiwiCo or Smithsonian Mega Science Lab more popular in search?

This chart shows how often people search Google for KiwiCo and Smithsonian Mega Science Lab by name. Each line represents a brand's share of searches for all seven science kits we track, month by month, from English-language searches worldwide.

KiwiCo and Smithsonian Mega Science Lab among science kits worldwide, by month

Month	National Geographic	KiwiCo	Snap Circuits	Thames & Kosmos	Little Passports	MEL Science	Smithsonian Mega Science Lab
Oct 2025	86.4%	9.5%	2.9%	0.41%	0.47%	0.38%	0.01%
Nov 2025	77.6%	15.6%	4.7%	0.81%	0.77%	0.51%	0.02%
Dec 2025	72.9%	17.8%	6.6%	1.1%	0.88%	0.72%	0.04%
Jan 2026	87.7%	7.9%	2.9%	0.51%	0.58%	0.39%	0.01%
Feb 2026	89.8%	6.6%	2.4%	0.35%	0.4%	0.32%	0.02%
Mar 2026	89.9%	6.7%	2.4%	0.28%	0.32%	0.4%	0.02%
Apr 2026	86.4%	9.5%	2.8%	0.41%	0.38%	0.46%	0.03%
May 2026	86.4%	9.5%	2.8%	0.4%	0.38%	0.38%	0.06%
Jun 2026	83.7%	11.3%	3.4%	0.59%	0.44%	0.55%	0.06%
Jul 2026	80.9%	13.3%	4%	0.69%	0.65%	0.43%	0.06%
Aug 2026	80.6%	13.3%	4%	0.83%	0.79%	0.53%	0.07%
Sep 2026	83.1%	11.2%	4.1%	0.58%	0.54%	0.44%	0.04%

How has the KiwiCo and Smithsonian Mega Science Lab comparison changed over the last 12 months?

3 findings

KiwiCo was ahead of Smithsonian Mega Science Lab in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, KiwiCo’s share of searches among science kits worldwide moved from 9.5% to 11.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
Across the 12 months ending September 2026, Smithsonian Mega Science Lab’s share of searches among science kits worldwide moved from 0.01% to 0.04%, and its estimated monthly branded searches moved from 140 to 320.

How did search popularity change for science kits worldwide in September 2026?

2 changes

In September 2026, KiwiCo lost share of searches among science kits worldwide, from 13.3% to 11.2%.
Estimated monthly branded searches for Smithsonian Mega Science Lab worldwide rose 128.6% over 12 measured months, from 140 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KiwiCo’s and Smithsonian Mega Science Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.