National Geographic vs Snap Circuits:Which is more popular?
In September 2026, National Geographic had more branded searches than Snap Circuits among science kits worldwide. National Geographic had about 673,000 branded searches, while Snap Circuits had 33,100. National Geographic made up 83.1% of all science kit searches we track, and Snap Circuits accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about science kits, National Geographic appeared in four of the five answers and Snap Circuits in three. Snap Circuits was mentioned before National Geographic in three out of four answers that named either.
Who do people search for more?
National Geographic, about 20 searches for every 1 for Snap Circuits
Who does AI mention more?
National Geographic, mentioned in 4 of 5 answers, Snap Circuits in 3
Who does AI recommend more?
Snap Circuits, named ahead of National Geographic in 3 of 4 answers
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Top science kits in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, National Geographic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snap Circuits was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Snap Circuits was listed before National Geographic in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thames & Kosmos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- National Geographic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snap Circuits3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KiwiCo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Smithsonian Mega Science Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MEL Science1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Passports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about science kits
5 answers
Asked ChatGPT
“Which science kit should I buy?”
Asked ChatGPT
“What are the best science kit brands?”
Asked ChatGPT
“What's the best science kit for hands-on learning?”
Searched Google, AI Overview
“science kits”
Searched Google, AI Overview
“kids science kit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is National Geographic or Snap Circuits more popular in search?
This chart shows how often people search Google for National Geographic and Snap Circuits by name. Each line represents a brand's share of searches for all seven science kits we track, month by month, from English-language searches worldwide.
Share of searches by month for National Geographic, Snap Circuits. The figures are in the table below the chart.
View monthly share of searches table
| Month | National Geographic | KiwiCo | Snap Circuits | Thames & Kosmos | Little Passports | MEL Science | Smithsonian Mega Science Lab |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.41% | 0.47% | 0.38% | 0.01% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.81% | 0.77% | 0.51% | 0.02% |
| Dec 2025 | 72.9% | 17.8% | 6.6% | 1.1% | 0.88% | 0.72% | 0.04% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.51% | 0.58% | 0.39% | 0.01% |
| Feb 2026 | 89.8% | 6.6% | 2.4% | 0.35% | 0.4% | 0.32% | 0.02% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.28% | 0.32% | 0.4% | 0.02% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.41% | 0.38% | 0.46% | 0.03% |
| May 2026 | 86.4% | 9.5% | 2.8% | 0.4% | 0.38% | 0.38% | 0.06% |
| Jun 2026 | 83.7% | 11.3% | 3.4% | 0.59% | 0.44% | 0.55% | 0.06% |
| Jul 2026 | 80.9% | 13.3% | 4% | 0.69% | 0.65% | 0.43% | 0.06% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.83% | 0.79% | 0.53% | 0.07% |
| Sep 2026 | 83.1% | 11.2% | 4.1% | 0.58% | 0.54% | 0.44% | 0.04% |
How has the National Geographic and Snap Circuits comparison changed over the last 12 months?
3 findings
- National Geographic was ahead of Snap Circuits in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, National Geographic’s share of searches among science kits worldwide moved from 86.4% to 83.1%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 12 months ending September 2026, Snap Circuits’ share of searches among science kits worldwide moved from 2.9% to 4.1%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for science kits worldwide in September 2026?
1 change
In September 2026, National Geographic gained share of searches among science kits worldwide, from 80.6% to 83.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using National Geographic’s and Snap Circuits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
National Geographic
1 branded search term
- national geographic
Snap Circuits
1 branded search term
- snap circuits
Other head-to-heads among science kits
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