Brandwave

KiwiCo vs Snap Circuits:Which is more popular?

In September 2026, KiwiCo had more branded searches than Snap Circuits among science kits worldwide. KiwiCo had about 90,500 branded searches, while Snap Circuits had 33,100. KiwiCo made up 11.2% of all science kit searches we track, and Snap Circuits accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about science kits, Snap Circuits appeared in three of the five answers and KiwiCo in two. Snap Circuits was mentioned before KiwiCo in three out of four answers that named either.

Among science kits worldwide in September 2026

Who do people search for more?

KiwiCo, about 3 searches for every 1 for Snap Circuits

KiwiCo 90.5K searchesSnap Circuits 33.1K searches

Who does AI mention more?

Snap Circuits, mentioned in 3 of 5 answers, KiwiCo in 2

Snap Circuits in 3 of 5KiwiCo in 2 of 5

Who does AI recommend more?

Snap Circuits, named ahead of KiwiCo in 3 of 4 answers

Snap Circuits first in 3KiwiCo first in 1

Follow KiwiCo vs Snap Circuits and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top science kits in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snap Circuits was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KiwiCo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Snap Circuits was listed before KiwiCo in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Geographic1st
  2. Snap Circuits2nd
  3. Thames & Kosmos3rd
  4. Smithsonian Mega Science Lab4th
  5. KiwiCo5th
  6. MEL Science6th
  7. Little Passports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thames & Kosmos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Geographic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap Circuits3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KiwiCo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smithsonian Mega Science Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MEL Science1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Passports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about science kits

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KiwiCo or Snap Circuits more popular in search?

This chart shows how often people search Google for KiwiCo and Snap Circuits by name. Each line represents a brand's share of searches for all seven science kits we track, month by month, from English-language searches worldwide.

KiwiCo and Snap Circuits among science kits worldwide, by month

Share of searches by month for KiwiCo, Snap Circuits. The figures are in the table below the chart.

View monthly share of searches table
MonthNational GeographicKiwiCoSnap CircuitsThames & KosmosLittle PassportsMEL ScienceSmithsonian Mega Science Lab
Oct 202586.4%9.5%2.9%0.41%0.47%0.38%0.01%
Nov 202577.6%15.6%4.7%0.81%0.77%0.51%0.02%
Dec 202572.9%17.8%6.6%1.1%0.88%0.72%0.04%
Jan 202687.7%7.9%2.9%0.51%0.58%0.39%0.01%
Feb 202689.8%6.6%2.4%0.35%0.4%0.32%0.02%
Mar 202689.9%6.7%2.4%0.28%0.32%0.4%0.02%
Apr 202686.4%9.5%2.8%0.41%0.38%0.46%0.03%
May 202686.4%9.5%2.8%0.4%0.38%0.38%0.06%
Jun 202683.7%11.3%3.4%0.59%0.44%0.55%0.06%
Jul 202680.9%13.3%4%0.69%0.65%0.43%0.06%
Aug 202680.6%13.3%4%0.83%0.79%0.53%0.07%
Sep 202683.1%11.2%4.1%0.58%0.54%0.44%0.04%

How has the KiwiCo and Snap Circuits comparison changed over the last 12 months?

3 findings
  • KiwiCo was ahead of Snap Circuits in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KiwiCo’s share of searches among science kits worldwide moved from 9.5% to 11.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Snap Circuits’ share of searches among science kits worldwide moved from 2.9% to 4.1%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for science kits worldwide in September 2026?

1 change

  1. In September 2026, KiwiCo lost share of searches among science kits worldwide, from 13.3% to 11.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KiwiCo’s and Snap Circuits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KiwiCo

1 branded search term

  • kiwico

Snap Circuits

1 branded search term

  • snap circuits

How the Brand Demand Index is measured

Other head-to-heads among science kits

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free