How popular isNational Geographic in search?
In August 2026, there were an estimated 550K branded searches for National Geographic worldwide which is down 45% over the last 11 months. National Geographic holds 80.6% estimated Share of Search among science kits worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- National Geographic80.6%
- KiwiCo13.3%
- Snap Circuits4%
- Little Passports0.79%
- Thames & Kosmos0.79%
- MEL Science0.53%
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Which science kits compete with National Geographic?
Share of Search by month for National Geographic, KiwiCo, Snap Circuits. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.6% | 550K | 0% | -0.3 points | |
| 2, held 2nd | 13.3% | 90.5K | 0% | -0.1 points | |
| 3, held 3rd | 4% | 27.1K | 0% | 0 points | |
| 4, held 4th | 0.79% | 5.4K | +22.7% | +0.1 points | |
| 5, held 5th | 0.79% | 5.4K | +22.7% | +0.1 points | |
| 6, held 6th | 0.53% | 3.6K | +24.1% | +0.1 points |
80.6%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.KiwiCo
13.3%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
4%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.79%
Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
0.79%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
0.53%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.
Compare search popularity between National Geographic and its closest rivals
- National Geographic vs KiwiCo: compare search popularity
- National Geographic vs Snap Circuits: compare search popularity
- National Geographic vs Little Passports: compare search popularity
- National Geographic vs Thames & Kosmos: compare search popularity
- National Geographic vs MEL Science: compare search popularity
- Compare National Geographic with any brand
How has branded search demand for National Geographic changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for National Geographic worldwide fell from 1M to 550K.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide decreased from 86.4% to 80.6%.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide peaked at 89.9% in March 2026 and was lowest at 73% in December 2025.
How did search popularity change for science kits worldwide in August 2026?
5 changes
National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.
Estimated monthly branded searches for Thames & Kosmos worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Estimated monthly branded searches for MEL Science worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
Where does National Geographic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Magazines | 1st of 6 | 43.6% | Show ranking |
| Science kits | 1st of 6 | 80.6% | Shown above |
How is National Geographic measured?
Brandwave collects information about searches that people make online using National Geographic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- national geographic
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