Little Passports vs National Geographic:Which is more popular by branded search?

Name: Little Passports vs National Geographic: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, National Geographic had more branded searches than Little Passports among science kits worldwide. National Geographic was estimated to have 550K branded searches compared to Little Passports’ 5.4K, and held an 80.6% Share of Search versus Little Passports’ 0.79%. These are worldwide searches for English-language branded terms.

Share of Search among science kits worldwide in August 2026Which is more popular in search, Little Passports or National Geographic?

Little Passports0.79%5.4K searches

vs

National Geographic80.6%550K searches

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Which is more popular in search, Little Passports or National Geographic?

Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	National Geographic	KiwiCo	Snap Circuits	Little Passports	Thames & Kosmos	MEL Science
Oct 2025	86.4%	9.5%	2.9%	0.47%	0.38%	0.38%
Nov 2025	77.6%	15.6%	4.7%	0.77%	0.77%	0.51%
Dec 2025	73%	17.8%	6.6%	0.88%	1.1%	0.72%
Jan 2026	87.7%	7.9%	2.9%	0.58%	0.47%	0.39%
Feb 2026	89.9%	6.7%	2.4%	0.4%	0.32%	0.32%
Mar 2026	89.9%	6.7%	2.4%	0.32%	0.27%	0.4%
Apr 2026	86.4%	9.5%	2.8%	0.38%	0.38%	0.46%
May 2026	86.5%	9.5%	2.8%	0.38%	0.38%	0.38%
Jun 2026	83.8%	11.3%	3.4%	0.44%	0.55%	0.55%
Jul 2026	81%	13.3%	4%	0.65%	0.65%	0.43%
Aug 2026	80.6%	13.3%	4%	0.79%	0.79%	0.53%
Sep 2026	—	—	—	—	—	—

How has the Little Passports and National Geographic comparison changed over the last 12 months?

3 findings

National Geographic was ahead of Little Passports in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Little Passports’ estimated Share of Search among science kits worldwide moved from 0.47% to 0.79%, and its estimated monthly branded searches held steady at 5.4K.
Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide moved from 86.4% to 80.6%, and its estimated monthly branded searches moved from 1M to 550K.

How did search popularity change for science kits worldwide in August 2026?

1 change

National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Little Passports’ and National Geographic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.