KiwiCo vs National Geographic:Which is searched more?
In August 2026, National Geographic had more branded searches than KiwiCo among science kits worldwide. National Geographic was estimated to have 550K branded searches compared to KiwiCo’s 90.5K, and held an 80.6% Share of Search versus KiwiCo’s 13.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KiwiCo or National Geographic?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for National Geographic, KiwiCo. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo |
|---|---|---|
| Oct 2025 | 86.4% | 9.5% |
| Nov 2025 | 77.6% | 15.6% |
| Dec 2025 | 72.9% | 17.8% |
| Jan 2026 | 87.7% | 7.9% |
| Feb 2026 | 89.9% | 6.6% |
| Mar 2026 | 89.9% | 6.7% |
| Apr 2026 | 86.4% | 9.5% |
| May 2026 | 86.5% | 9.5% |
| Jun 2026 | 83.8% | 11.3% |
| Jul 2026 | 80.9% | 13.3% |
| Aug 2026 | 80.6% | 13.3% |
| Sep 2026 | — | — |
How has the KiwiCo and National Geographic comparison changed over the last 12 months?
3 findings
- National Geographic was ahead of KiwiCo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide moved from 9.5% to 13.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide moved from 86.4% to 80.6%, and its estimated monthly branded searches moved from 1M to 550K.
How did search popularity change for science kits worldwide in August 2026?
2 changes
National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026.
Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KiwiCo’s and National Geographic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KiwiCo
1 branded search term
- kiwi co
National Geographic
1 branded search term
- national geographic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.