Melissa & Doug vs National Geographic:Which is searched more?
In September 2026, National Geographic had more branded searches than Melissa & Doug among sticker books brands worldwide. National Geographic had about 673,000 branded searches, while Melissa & Doug had 135,000. National Geographic made up 43.7% of all sticker books brand searches we track, and Melissa & Doug accounted for 8.8%. These are worldwide searches for English-language branded terms.
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Is Melissa & Doug or National Geographic more popular in search?
Compare the sticker books brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for National Geographic, Melissa & Doug. The figures are in the table below the chart.
View monthly share of searches table
| Month | National Geographic | The Works | Melissa & Doug | Bendon | DK | Usborne | Fashion Angels |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 40.7% | 6.7% | 0.89% | 1.1% | 1.1% | 0.14% |
| Nov 2025 | 43.2% | 43.2% | 10.6% | 0.96% | 0.78% | 1.2% | 0.13% |
| Dec 2025 | 39.4% | 47.8% | 9.6% | 1.1% | 0.87% | 1.1% | 0.17% |
| Jan 2026 | 54% | 36.4% | 6% | 1.2% | 0.98% | 1.2% | 0.24% |
| Feb 2026 | 55% | 37% | 5% | 0.81% | 1% | 1% | 0.16% |
| Mar 2026 | 59% | 32.5% | 5.3% | 0.87% | 1.3% | 0.87% | 0.14% |
| Apr 2026 | 54% | 36.1% | 6% | 1.2% | 1.5% | 1.2% | 0.16% |
| May 2026 | 54.1% | 36.2% | 6% | 1.2% | 1.2% | 1.2% | 0.16% |
| Jun 2026 | 44.2% | 44.2% | 7.3% | 1.5% | 1.5% | 1.2% | 0.15% |
| Jul 2026 | 39.6% | 48.4% | 7.9% | 1.1% | 1.6% | 1.3% | 0.14% |
| Aug 2026 | 38.9% | 47.6% | 9.6% | 1.3% | 1.3% | 1.3% | 0.17% |
| Sep 2026 | 43.7% | 43.7% | 8.8% | 1.2% | 1.2% | 1.2% | 0.19% |
How has the Melissa & Doug and National Geographic comparison changed over the last 12 months?
3 findings
- National Geographic was ahead of Melissa & Doug in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among sticker books brands worldwide moved from 6.7% to 8.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, National Geographic’s share of searches among sticker books brands worldwide moved from 49.4% to 43.7%, and its estimated monthly branded searches moved from 1M to 673K.
How did search popularity change for sticker books brands worldwide in September 2026?
2 changes
In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 43.7% of the searches.
In September 2026, Melissa & Doug lost share of searches among sticker books brands worldwide, from 9.6% to 8.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Melissa & Doug’s and National Geographic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Melissa & Doug
2 branded search terms
- melissa doug
- melissadoug toys
National Geographic
1 branded search term
- national geographic
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