National Geographic vs The Works:Which is searched more?
In September 2026, National Geographic and The Works were level on Share of Search among sticker books brands worldwide, with an estimated 673K branded searches each, at 49.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow National Geographic vs The Works and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, National Geographic or The Works?
Compare the sticker books brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for National Geographic, The Works. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Works | Bendon |
|---|---|---|---|
| Oct 2025 | 54.3% | 44.7% | 0.98% |
| Nov 2025 | 49.5% | 49.5% | 1.1% |
| Dec 2025 | 44.6% | 54.2% | 1.2% |
| Jan 2026 | 59% | 39.7% | 1.3% |
| Feb 2026 | 59.2% | 39.9% | 0.88% |
| Mar 2026 | 63.8% | 35.2% | 0.95% |
| Apr 2026 | 59.2% | 39.5% | 1.3% |
| May 2026 | 59.2% | 39.5% | 1.3% |
| Jun 2026 | 49.2% | 49.2% | 1.6% |
| Jul 2026 | 44.4% | 54.4% | 1.2% |
| Aug 2026 | 44.3% | 54.2% | 1.5% |
| Sep 2026 | 49.3% | 49.3% | 1.3% |
How has the National Geographic and The Works comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: The Works took it in December 2025, National Geographic took it in January 2026, The Works took it in July 2026.
- Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide moved from 54.3% to 49.3%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide moved from 44.7% to 49.3%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for sticker books brands worldwide in September 2026?
2 changes
In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 49.3% estimated Share of Search.
In September 2026, The Works lost estimated Share of Search among sticker books brands worldwide, from 54.2% to 49.3%.
How each brand is measured
Brandwave collects information about searches that people make online using National Geographic’s and The Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
National Geographic
1 branded search term
- national geographic
The Works
1 branded search term
- the works
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.