How popular isThe Works in search?
In September 2026, there were an estimated 673K branded searches for The Works worldwide which is down 18.2% over the last 12 months. The Works holds 49.3% estimated Share of Search among sticker books brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
National Geographic49.3%The Works49.3%
Bendon1.3%
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Which sticker books brands compete with The Works?
Share of Search by month for National Geographic, The Works. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Works | Bendon |
|---|---|---|---|
| Oct 2025 | 54.3% | 44.7% | 0.98% |
| Nov 2025 | 49.5% | 49.5% | 1.1% |
| Dec 2025 | 44.6% | 54.2% | 1.2% |
| Jan 2026 | 59% | 39.7% | 1.3% |
| Feb 2026 | 59.2% | 39.9% | 0.88% |
| Mar 2026 | 63.8% | 35.2% | 0.95% |
| Apr 2026 | 59.2% | 39.5% | 1.3% |
| May 2026 | 59.2% | 39.5% | 1.3% |
| Jun 2026 | 49.2% | 49.2% | 1.6% |
| Jul 2026 | 44.4% | 54.4% | 1.2% |
| Aug 2026 | 44.3% | 54.2% | 1.5% |
| Sep 2026 | 49.3% | 49.3% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.3% | 673K | +22.4% | +5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 49.3% | 673K | 0% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.3% | 18.1K | 0% | -0.1 points |
49.3%
Moved from 2nd to 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5 points.
49.3%
Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.9 points.
3.
Bendon1.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between The Works and its closest rivals
Every comparison with The Works
7 comparisons
How has branded search demand for The Works changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Works worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide increased from 44.7% to 49.3%.
- Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide peaked at 54.4% in July 2026 and was lowest at 35.2% in March 2026.
How did search popularity change for sticker books brands worldwide in September 2026?
2 changes
In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 49.3% estimated Share of Search.
In September 2026, The Works lost estimated Share of Search among sticker books brands worldwide, from 54.2% to 49.3%.
Where does The Works compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sticker books brands | 2nd of 3 | 49.3% | Shown above |
| Toilet cleaners | 1st of 6 | 61.4% | Show ranking |
How is The Works measured?
Brandwave collects information about searches that people make online using The Works’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- the works
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Is The Works your brand?
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