Brandwave

Toilet cleaners:Which are searched most?

In August 2026, The Works was the most searched among toilet cleaners worldwide, with an estimated 673K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Works59.8%
  2. Harpic14.7%
  3. Lysol14.7%
  4. Domestos8%
  5. Zoflora2.4%
  6. Toilet Duck0.48%

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Share of SearchLeaderboard

Compare the toilet cleaners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among toilet cleaners worldwide, by month

Share of Search by month for The Works, Harpic, Lysol, Domestos, Zoflora. The figures are in the table below the chart.

View monthly share of search table
MonthThe WorksHarpicLysolDomestosZofloraToilet Duck
Oct 202566.1%13.2%10.8%7.3%2.2%0.43%
Nov 202573.1%9.9%8%6.6%2%0.39%
Dec 202572.7%9.8%9.8%5.4%2%0.32%
Jan 202663.1%12.7%12.7%8.5%2.5%0.51%
Feb 202664.1%12.9%12.9%7.1%2.6%0.51%
Mar 202661.4%15.1%12.3%8.3%2.5%0.49%
Apr 202658%17.4%11.6%9.5%2.9%0.57%
May 202656.8%17%13.9%9.3%2.3%0.56%
Jun 202658.3%17.5%11.7%9.6%2.4%0.57%
Jul 202661.4%15.1%12.3%8.3%2.5%0.49%
Aug 202659.8%14.7%14.7%8%2.4%0.48%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.The Works

    59.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Harpic

    14.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Lysol

    14.7%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Domestos

    8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Zoflora

    2.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Toilet Duck

    0.48%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among toilet cleaners worldwide?

In August 2026, The Works was the most searched among toilet cleaners worldwide, with an estimated 673K branded searches and 59.8% estimated Share of Search within this set. Harpic is in 2nd place, 45.1 percentage points behind at 14.7% Share of Search.

Global toilet cleaners, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The Works66.1% → 59.8%73.1%Nov 202556.8%May 20261st
Harpic13.2% → 14.7%17.5%Jun 20269.8%Dec 20252nd
Lysol10.8% → 14.7%14.7%Aug 20268%Nov 20253rd
Domestos7.3% → 8%9.6%Jun 20265.4%Dec 20254th
Zoflora2.2% → 2.4%2.9%Apr 20262%Dec 20255th
Toilet Duck0.43% → 0.48%0.57%Jun 20260.32%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Works’ estimated Share of Search among toilet cleaners worldwide decreased from 66.1% to 59.8%.
  • Across the 11 months ending August 2026, Harpic’s estimated Share of Search among toilet cleaners worldwide increased from 13.2% to 14.7%.
  • Across the 11 months ending August 2026, Lysol’s estimated Share of Search among toilet cleaners worldwide increased from 10.8% to 14.7%.
  • Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide increased from 7.3% to 8%.
  • Across the 11 months ending August 2026, The Works’ estimated Share of Search among toilet cleaners worldwide peaked at 73.1% in November 2025 and was lowest at 56.8% in May 2026.
  • Across the 11 months ending August 2026, Harpic’s estimated Share of Search among toilet cleaners worldwide peaked at 17.5% in June 2026 and was lowest at 9.8% in December 2025.
  • Across the 11 months ending August 2026, Lysol’s estimated Share of Search among toilet cleaners worldwide peaked at 14.7% in August 2026 and was lowest at 8% in November 2025.
  • Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide peaked at 9.6% in June 2026 and was lowest at 5.4% in December 2025.
  • Across the 11 months ending August 2026, Zoflora and Toilet Duck held steady: their estimated Share of Search among toilet cleaners worldwide each moved less than 0.5 percentage points.

How did search popularity change for toilet cleaners worldwide in August 2026?

  1. In August 2026, Lysol gained estimated Share of Search among toilet cleaners worldwide, from 12.3% to 14.7%.

  2. In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%.

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