Harpic vs The Works:Which is more popular by branded search?
In August 2026, The Works had more branded searches than Harpic among toilet cleaners worldwide. The Works was estimated to have 673K branded searches compared to Harpic’s 165K, and held a 59.8% Share of Search versus Harpic’s 14.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harpic or The Works?
Compare the toilet cleaners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Works, Harpic. The figures are in the table below the chart.
View monthly share of search table
| Month | The Works | Harpic | Lysol | Domestos | Zoflora | Toilet Duck |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.2% | 10.8% | 7.3% | 2.2% | 0.43% |
| Nov 2025 | 73.1% | 9.9% | 8% | 6.6% | 2% | 0.39% |
| Dec 2025 | 72.7% | 9.8% | 9.8% | 5.4% | 2% | 0.32% |
| Jan 2026 | 63.1% | 12.7% | 12.7% | 8.5% | 2.5% | 0.51% |
| Feb 2026 | 64.1% | 12.9% | 12.9% | 7.1% | 2.6% | 0.51% |
| Mar 2026 | 61.4% | 15.1% | 12.3% | 8.3% | 2.5% | 0.49% |
| Apr 2026 | 58% | 17.4% | 11.6% | 9.5% | 2.9% | 0.57% |
| May 2026 | 56.8% | 17% | 13.9% | 9.3% | 2.3% | 0.56% |
| Jun 2026 | 58.3% | 17.5% | 11.7% | 9.6% | 2.4% | 0.57% |
| Jul 2026 | 61.4% | 15.1% | 12.3% | 8.3% | 2.5% | 0.49% |
| Aug 2026 | 59.8% | 14.7% | 14.7% | 8% | 2.4% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harpic and The Works comparison changed over the last 12 months?
3 findings
- The Works was ahead of Harpic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harpic’s estimated Share of Search among toilet cleaners worldwide moved from 13.2% to 14.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, The Works’ estimated Share of Search among toilet cleaners worldwide moved from 66.1% to 59.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for toilet cleaners worldwide in August 2026?
1 change
In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Harpic’s and The Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.