Domestos vs Zoflora:Which is more popular by branded search?
In August 2026, Domestos had more branded searches than Zoflora among toilet cleaners worldwide. Domestos was estimated to have 90.5K branded searches compared to Zoflora’s 27.1K, and held an 8% Share of Search versus Zoflora’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Domestos or Zoflora?
Compare the toilet cleaners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Domestos, Zoflora. The figures are in the table below the chart.
View monthly share of search table
| Month | The Works | Harpic | Lysol | Domestos | Zoflora | Toilet Duck |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.2% | 10.8% | 7.3% | 2.2% | 0.43% |
| Nov 2025 | 73.1% | 9.9% | 8% | 6.6% | 2% | 0.39% |
| Dec 2025 | 72.7% | 9.8% | 9.8% | 5.4% | 2% | 0.32% |
| Jan 2026 | 63.1% | 12.7% | 12.7% | 8.5% | 2.5% | 0.51% |
| Feb 2026 | 64.1% | 12.9% | 12.9% | 7.1% | 2.6% | 0.51% |
| Mar 2026 | 61.4% | 15.1% | 12.3% | 8.3% | 2.5% | 0.49% |
| Apr 2026 | 58% | 17.4% | 11.6% | 9.5% | 2.9% | 0.57% |
| May 2026 | 56.8% | 17% | 13.9% | 9.3% | 2.3% | 0.56% |
| Jun 2026 | 58.3% | 17.5% | 11.7% | 9.6% | 2.4% | 0.57% |
| Jul 2026 | 61.4% | 15.1% | 12.3% | 8.3% | 2.5% | 0.49% |
| Aug 2026 | 59.8% | 14.7% | 14.7% | 8% | 2.4% | 0.48% |
| Sep 2026 | — | — | — | — | — | — |
How has the Domestos and Zoflora comparison changed over the last 12 months?
3 findings
- Domestos was ahead of Zoflora in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Zoflora’s estimated Share of Search among toilet cleaners worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for toilet cleaners worldwide in August 2026?
0 changes
Neither Domestos nor Zoflora moved beyond provider rounding among toilet cleaners in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Domestos’ and Zoflora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.