Brandwave

How popular isDomestos in search?

In August 2026, there were an estimated 90.5K branded searches for Domestos worldwide which held steady over the last 11 months. Domestos holds 8% estimated Share of Search among toilet cleaners worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Works59.8%
  2. Harpic14.7%
  3. Lysol14.7%
  4. Domestos8%
  5. Zoflora2.4%
  6. Toilet Duck0.48%
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Where does Domestos compete?

Domestos is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toilet cleaners4th of 68%Shown below
Surface cleaner brands3rd of 516.4%Show ranking

Which toilet cleaners compete with Domestos?

Domestos against toilet cleaners worldwide, by month

Share of Search by month for The Works, Harpic, Lysol, Domestos, Zoflora. The figures are in the table below the chart.

View monthly share of search table
MonthThe WorksHarpicLysolDomestosZofloraToilet Duck
Oct 202566.1%13.2%10.8%7.3%2.2%0.43%
Nov 202573.1%9.9%8%6.6%2%0.39%
Dec 202572.7%9.8%9.8%5.4%2%0.32%
Jan 202663.1%12.7%12.7%8.5%2.5%0.51%
Feb 202664.1%12.9%12.9%7.1%2.6%0.51%
Mar 202661.4%15.1%12.3%8.3%2.5%0.49%
Apr 202658%17.4%11.6%9.5%2.9%0.57%
May 202656.8%17%13.9%9.3%2.3%0.56%
Jun 202658.3%17.5%11.7%9.6%2.4%0.57%
Jul 202661.4%15.1%12.3%8.3%2.5%0.49%
Aug 202659.8%14.7%14.7%8%2.4%0.48%
Sep 2026——————

  1. 1.The Works

    59.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Harpic

    14.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Lysol

    14.7%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Domestos

    8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Zoflora

    2.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Toilet Duck

    0.48%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Domestos and its closest rivals

How has branded search demand for Domestos changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Domestos worldwide held steady at 90.5K.
  • Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide increased from 7.3% to 8%.
  • Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide peaked at 9.6% in June 2026 and was lowest at 5.4% in December 2025.

How did search popularity change for toilet cleaners worldwide in August 2026?

  1. In August 2026, Lysol gained estimated Share of Search among toilet cleaners worldwide, from 12.3% to 14.7%.

  2. In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%.

How is Domestos measured?

Brandwave collects information about searches that people make online using Domestos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • domestos

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How the Brand Demand Index is measured

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