Brandwave

How popular isDomestos in search?

In August 2026, there were an estimated 90.5K branded searches for Domestos worldwide which held steady over the last 11 months. Domestos holds 16.4% estimated Share of Search among surface cleaner brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dettol44.6%
  2. Clorox29.9%
  3. Domestos16.4%
  4. Mr Muscle9%
  5. Ajax0.01%
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Which surface cleaner brands compete with Domestos?

Domestos against surface cleaner brands worldwide, by month

Share of Search by month for Dettol, Clorox, Domestos, Mr Muscle. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCloroxDomestosMr MuscleAjax
Oct 202543.8%29.4%16.1%10.8%<0.01%
Nov 202543.8%29.4%16.1%10.8%<0.01%
Dec 202548.8%26.8%14.7%9.8%<0.01%
Jan 202643.8%29.4%16.1%10.8%<0.01%
Feb 202643.7%29.4%16.1%10.8%<0.01%
Mar 202643.8%29.4%16.1%10.8%<0.01%
Apr 202644.6%29.9%16.4%9%<0.01%
May 202644.6%29.9%16.4%9%<0.01%
Jun 202644.6%29.9%16.4%9%<0.01%
Jul 202644.6%29.9%16.4%9%<0.01%
Aug 202644.6%29.9%16.4%9%0.01%
Sep 2026—————

  1. 1.Dettol

    44.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Clorox

    29.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Domestos

    16.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mr Muscle

    9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ajax

    0.01%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between Domestos and its closest rivals

How has branded search demand for Domestos changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Domestos worldwide held steady at 90.5K.
  • Across the 11 months ending August 2026, Domestos’ estimated Share of Search among surface cleaner brands worldwide peaked at 16.4% in April 2026 and was lowest at 14.7% in December 2025.

How did search popularity change for surface cleaner brands worldwide in August 2026?

  1. Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  2. Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Domestos compete?

Domestos is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toilet cleaners4th of 68%Show ranking
Surface cleaner brands3rd of 516.4%Shown above

How is Domestos measured?

Brandwave collects information about searches that people make online using Domestos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • domestos

Do you work for Domestos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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