Domestos vs Mr Muscle:Which is searched more?
In August 2026, Domestos had more branded searches than Mr Muscle among surface cleaner brands worldwide. Domestos was estimated to have 90.5K branded searches compared to Mr Muscle’s 49.5K, and held a 16.4% Share of Search versus Mr Muscle’s 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Domestos or Mr Muscle?
Compare the household cleaner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Domestos, Mr Muscle. The figures are in the table below the chart.
View monthly share of search table
| Month | Domestos | Mr Muscle |
|---|---|---|
| Oct 2025 | 16.1% | 10.8% |
| Nov 2025 | 16.1% | 10.8% |
| Dec 2025 | 14.7% | 9.8% |
| Jan 2026 | 16.1% | 10.8% |
| Feb 2026 | 16.1% | 10.8% |
| Mar 2026 | 16.1% | 10.8% |
| Apr 2026 | 16.4% | 9% |
| May 2026 | 16.4% | 9% |
| Jun 2026 | 16.4% | 9% |
| Jul 2026 | 16.4% | 9% |
| Aug 2026 | 16.4% | 9% |
| Sep 2026 | — | — |
How has the Domestos and Mr Muscle comparison changed over the last 12 months?
3 findings
- Domestos was ahead of Mr Muscle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Domestos’ estimated Share of Search among surface cleaner brands worldwide moved from 16.1% to 16.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among surface cleaner brands worldwide moved from 10.8% to 9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for surface cleaner brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Domestos’ and Mr Muscle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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