Domestos vs Mr Clean:Which is more popular?
In September 2026, Mr Clean had more branded searches than Domestos among surface cleaner brands worldwide. Mr Clean had about 301,000 branded searches, while Domestos had 90,500. Mr Clean made up 28.3% of all surface cleaner brand searches we track, and Domestos accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about surface cleaner brands, Mr Clean appeared in four of the five answers and Domestos in none.
Who do people search for more?
Mr Clean, about 3 searches for every 1 for Domestos
Who does AI mention more?
Mr Clean, mentioned in 4 of 5 answers, Domestos in 0
Who does AI recommend more?
Mr Clean, the only one of the two named
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Top surface cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mr Clean was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Domestos did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lysol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mr Clean4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clorox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Domestos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mr Muscle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ajax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surface cleaner brands
5 answers
Asked ChatGPT
“Which surface cleaner brand should I buy?”
Asked ChatGPT
“What are the best surface cleaner brands?”
Asked ChatGPT
“What's the best surface cleaner brand for kitchen and bathroom cleaning?”
Searched Google, AI Overview
“all purpose cleaner”
Searched Google, AI Overview
“bathroom cleaner spray”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Domestos or Mr Clean more popular in search?
This chart shows how often people search Google for Domestos and Mr Clean by name. Each line represents a brand's share of searches for all eight surface cleaner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mr Clean, Domestos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Dettol | Clorox | Lysol | Domestos | Mr Muscle | Ajax | Method |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 21% | 14.1% | 11.5% | 7.7% | 5.2% | 1.5% | 0.56% |
| Nov 2025 | 30.2% | 24.7% | 16.5% | 11% | 9.1% | 6.1% | 1.8% | 0.66% |
| Dec 2025 | 31.3% | 25.6% | 14.1% | 14.1% | 7.7% | 5.2% | 1.5% | 0.56% |
| Jan 2026 | 29.4% | 24.1% | 16.1% | 13.2% | 8.8% | 5.9% | 1.8% | 0.65% |
| Feb 2026 | 32.7% | 21.8% | 14.7% | 14.7% | 8% | 5.4% | 2% | 0.72% |
| Mar 2026 | 33.8% | 22.6% | 15.1% | 12.4% | 8.3% | 5.6% | 1.7% | 0.61% |
| Apr 2026 | 30.5% | 24.9% | 16.7% | 11.1% | 9.2% | 5% | 1.8% | 0.67% |
| May 2026 | 29.8% | 24.3% | 16.3% | 13.3% | 8.9% | 4.9% | 1.8% | 0.65% |
| Jun 2026 | 26.2% | 26.2% | 17.6% | 11.7% | 9.6% | 5.3% | 2.9% | 0.57% |
| Jul 2026 | 25.6% | 25.6% | 17.2% | 14.1% | 9.4% | 5.2% | 2.3% | 0.69% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 16.6% | 9.1% | 5% | 2.7% | 0.66% |
| Sep 2026 | 28.3% | 23.1% | 18.9% | 12.7% | 8.5% | 5.7% | 2.1% | 0.62% |
How has the Domestos and Mr Clean comparison changed over the last 12 months?
3 findings
- Mr Clean was ahead of Domestos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domestos’ share of searches among surface cleaner brands worldwide moved from 7.7% to 8.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Mr Clean’s share of searches among surface cleaner brands worldwide moved from 38.4% to 28.3%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for surface cleaner brands worldwide in September 2026?
2 changes
In September 2026, Mr Clean overtook Dettol to become the leader among surface cleaner brands worldwide, with 28.3% of the searches.
In September 2026, Domestos lost share of searches among surface cleaner brands worldwide, from 9.1% to 8.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Domestos’ and Mr Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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