Brandwave

How popular isMr Clean?

In September 2026, people searched for Mr Clean by name about 602,000 times worldwide, a 33.1% decrease from the previous year. These searches made up 28.3% of all global surface cleaner brand searches, placing Mr Clean first out of eight brands. When we asked both ChatGPT and Google AI Overviews about surface cleaner brands, Mr Clean appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Mr Clean is the most searched of 8 competitors and the second most recommended in AI answers.

  1. Mr CleanShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DettolShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CloroxShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. LysolShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. DomestosShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top surface cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mr Clean was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mr Clean is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lysol1st
  2. Mr Clean2nd
  3. Method3rd
  4. Clorox4th
  5. Dettol–
  6. Domestos–
  7. Mr Muscle–
  8. Ajax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lysol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clorox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domestos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Muscle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ajax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surface cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which surface cleaner brands compete with Mr Clean?

Mr Clean against surface cleaner brands worldwide, by month

Share of searches by month for Mr Clean, Dettol, Clorox, Lysol, Domestos, Mr Muscle, Ajax. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanDettolCloroxLysolDomestosMr MuscleAjaxMethod
Oct 202538.4%21%14.1%11.5%7.7%5.2%1.5%0.56%
Nov 202530.2%24.7%16.5%11%9.1%6.1%1.8%0.66%
Dec 202531.3%25.6%14.1%14.1%7.7%5.2%1.5%0.56%
Jan 202629.4%24.1%16.1%13.2%8.8%5.9%1.8%0.65%
Feb 202632.7%21.8%14.7%14.7%8%5.4%2%0.72%
Mar 202633.8%22.6%15.1%12.4%8.3%5.6%1.7%0.61%
Apr 202630.5%24.9%16.7%11.1%9.2%5%1.8%0.67%
May 202629.8%24.3%16.3%13.3%8.9%4.9%1.8%0.65%
Jun 202626.2%26.2%17.6%11.7%9.6%5.3%2.9%0.57%
Jul 202625.6%25.6%17.2%14.1%9.4%5.2%2.3%0.69%
Aug 202624.7%24.7%16.6%16.6%9.1%5%2.7%0.66%
Sep 202628.3%23.1%18.9%12.7%8.5%5.7%2.1%0.62%

  1. 1.Mr Clean

    28.3%

    Moved from 2nd to 1st. 301K estimated branded searches, +22.4% vs prior month. Share +3.6 points.

  2. 2.Dettol

    23.1%

    Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Clorox

    18.9%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.3 points.

  4. 4.Lysol

    12.7%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  5. 5.Domestos

    8.5%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Mr Muscle

    5.7%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  7. 7.Ajax

    2.1%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  8. 8.Method

    0.62%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mr Clean and its closest rivals

Every comparison with Mr Clean

19 comparisons

How has branded search demand for Mr Clean changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mr Clean worldwide fell from 900K to 602K.
  • Across the 12 months ending September 2026, Mr Clean’s share of searches among surface cleaner brands worldwide decreased from 38.4% to 28.3%.
  • Across the 12 months ending September 2026, Mr Clean’s share of searches among surface cleaner brands worldwide peaked at 38.4% in October 2025 and was lowest at 24.7% in August 2026.

How did search popularity change for surface cleaner brands worldwide in September 2026?

6 changes

  1. In September 2026, Mr Clean overtook Dettol to become the leader among surface cleaner brands worldwide, with 28.3% of the searches.

  2. In September 2026, Clorox gained share of searches among surface cleaner brands worldwide, from 16.6% to 18.9%.

  3. In September 2026, Mr Muscle gained share of searches among surface cleaner brands worldwide, from 5% to 5.7%.

  4. In September 2026, Lysol lost share of searches among surface cleaner brands worldwide, from 16.6% to 12.7%.

  5. In September 2026, Dettol lost share of searches among surface cleaner brands worldwide, from 24.7% to 23.1%.

  6. In September 2026, Ajax lost share of searches among surface cleaner brands worldwide, from 2.7% to 2.1%.

How are Mr Clean’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mr Clean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mr clean
  • mr. clean

Do you work for Mr Clean? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mr Clean compete?

Mr Clean is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Household cleaning brands1st of 1519.3%Show ranking
Surface cleaner brands1st of 828.3%Shown above
Floor cleaners1st of 651.9%Show ranking
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