Brandwave

How popular isMethod?

In September 2026, people searched for Method by name about 19,000 times worldwide, about the same as the previous year. These searches made up 0.62% of all global surface cleaner brand searches, placing Method eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about surface cleaner brands, Method appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Method is the eighth most searched of 8 competitors and the third most recommended in AI answers.

  1. Mr CleanShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DettolShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CloroxShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. LysolShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. MethodShare of searches 0.62%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top surface cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Method was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Method is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lysol1st
  2. Mr Clean2nd
  3. Method3rd
  4. Clorox4th
  5. Dettol–
  6. Domestos–
  7. Mr Muscle–
  8. Ajax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lysol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clorox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domestos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Muscle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ajax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surface cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which surface cleaner brands compete with Method?

Method against surface cleaner brands worldwide, by month

Share of searches by month for Mr Clean, Dettol, Clorox, Lysol, Domestos, Mr Muscle, Ajax, Method. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanDettolCloroxLysolDomestosMr MuscleAjaxMethod
Oct 202538.4%21%14.1%11.5%7.7%5.2%1.5%0.56%
Nov 202530.2%24.7%16.5%11%9.1%6.1%1.8%0.66%
Dec 202531.3%25.6%14.1%14.1%7.7%5.2%1.5%0.56%
Jan 202629.4%24.1%16.1%13.2%8.8%5.9%1.8%0.65%
Feb 202632.7%21.8%14.7%14.7%8%5.4%2%0.72%
Mar 202633.8%22.6%15.1%12.4%8.3%5.6%1.7%0.61%
Apr 202630.5%24.9%16.7%11.1%9.2%5%1.8%0.67%
May 202629.8%24.3%16.3%13.3%8.9%4.9%1.8%0.65%
Jun 202626.2%26.2%17.6%11.7%9.6%5.3%2.9%0.57%
Jul 202625.6%25.6%17.2%14.1%9.4%5.2%2.3%0.69%
Aug 202624.7%24.7%16.6%16.6%9.1%5%2.7%0.66%
Sep 202628.3%23.1%18.9%12.7%8.5%5.7%2.1%0.62%

  1. 1.Mr Clean

    28.3%

    Moved from 2nd to 1st. 301K estimated branded searches, +22.4% vs prior month. Share +3.6 points.

  2. 2.Dettol

    23.1%

    Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Clorox

    18.9%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.3 points.

  4. 4.Lysol

    12.7%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  5. 5.Domestos

    8.5%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Mr Muscle

    5.7%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  7. 7.Ajax

    2.1%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  8. 8.Method

    0.62%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Method and its closest rivals

Every comparison with Method

32 comparisons

How has branded search demand for Method changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Method worldwide held steady, from 18.8K to 19K.
  • Across the 12 months ending September 2026, Method’s share of searches among surface cleaner brands worldwide held steady, from 0.56% to 0.62%.

How did search popularity change for surface cleaner brands worldwide in September 2026?

6 changes

  1. In September 2026, Mr Clean overtook Dettol to become the leader among surface cleaner brands worldwide, with 28.3% of the searches.

  2. In September 2026, Clorox gained share of searches among surface cleaner brands worldwide, from 16.6% to 18.9%.

  3. In September 2026, Mr Muscle gained share of searches among surface cleaner brands worldwide, from 5% to 5.7%.

  4. In September 2026, Lysol lost share of searches among surface cleaner brands worldwide, from 16.6% to 12.7%.

  5. In September 2026, Dettol lost share of searches among surface cleaner brands worldwide, from 24.7% to 23.1%.

  6. In September 2026, Ajax lost share of searches among surface cleaner brands worldwide, from 2.7% to 2.1%.

How are Method’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Method’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • method cleaner
  • method dishwasher pods
  • method floor cleaner
  • method foaming hand wash
  • method glass cleaner
  • method household

Do you work for Method? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Method compete?

Method is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Foaming hand wash brands6th of 60.07%Show ranking
Household cleaning brands12th of 151.1%Show ranking
Surface cleaner brands8th of 80.62%Shown above
Stainless steel cleaners4th of 61.7%Show ranking
Floor cleaners5th of 62.9%Show ranking
Glass cleaners4th of 611.1%Show ranking
Dishwasher pods brands5th of 50.72%Show ranking
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