Dial vs Method:Which is more popular?
In September 2026, Dial had more branded searches than Method among foaming hand wash brands worldwide. Dial had about 201,000 branded searches, while Method had 1,600. Dial made up 9% of all foaming hand wash brand searches we track, and Method accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about foaming hand wash brands, Dial and Method each appeared in three of the five answers. Method was mentioned before Dial in every answer.
Who do people search for more?
Dial, about 126 searches for every 1 for Method
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Method, named ahead of Dial in every answer
Follow Dial vs Method and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top foaming hand wash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dial was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Method was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Method was listed before Dial in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dial3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mrs. Meyer’s Clean Day2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foaming hand wash brands
5 answers
Asked ChatGPT
“Which foaming hand wash brand should I buy?”
Asked ChatGPT
“What are the best foaming hand wash brands?”
Asked ChatGPT
“What's the best foaming hand wash brand for everyday hand washing?”
Searched Google, AI Overview
“foaming hand soap”
- 1Dial
- 1
Searched Google, AI Overview
“gentle hand wash”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dial or Method more popular in search?
This chart shows how often people search Google for Dial and Method by name. Each line represents a brand's share of searches for all six foaming hand wash brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dial, Method. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Dial | Palmolive | Mrs. Meyer’s Clean Day | Method |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 11.7% | 7.8% | 4.3% | 2.3% | 0.03% |
| Nov 2025 | 71.8% | 12.6% | 8.4% | 4.6% | 2.5% | 0.03% |
| Dec 2025 | 71.7% | 13.2% | 8.9% | 4% | 2.2% | 0.03% |
| Jan 2026 | 68.3% | 12.3% | 12.3% | 4.5% | 2.5% | 0.04% |
| Feb 2026 | 73.2% | 11.2% | 9.2% | 4.1% | 2.3% | 0.04% |
| Mar 2026 | 73.8% | 11.7% | 7.8% | 4.3% | 2.3% | 0.03% |
| Apr 2026 | 69.4% | 12.8% | 10.5% | 4.7% | 2.6% | 0.05% |
| May 2026 | 72.6% | 11.5% | 9.4% | 4.2% | 2.3% | 0.05% |
| Jun 2026 | 72.4% | 12.5% | 8.4% | 4.6% | 2.1% | 0.1% |
| Jul 2026 | 70% | 12.1% | 9.9% | 5.4% | 2.4% | 0.22% |
| Aug 2026 | 73.6% | 10.8% | 8.8% | 4% | 2.6% | 0.24% |
| Sep 2026 | 73.8% | 11% | 9% | 4% | 2.2% | 0.07% |
How has the Dial and Method comparison changed over the last 12 months?
3 findings
- Dial was ahead of Method in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dial’s share of searches among foaming hand wash brands worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Method’s share of searches among foaming hand wash brands worldwide moved from 0.03% to 0.07%, and its estimated monthly branded searches moved from 720 to 1.6K.
How did search popularity change for foaming hand wash brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dial’s and Method’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among foaming hand wash brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.