How popular isDial in search?
In September 2026, there were an estimated 201K branded searches for Dial worldwide which is up 21.8% over the last 12 months. Dial holds 3.7% estimated Share of Search among hand soap brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hand soap brands compete with Dial?
Share of Search by month for Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 22.2% | 18.2% | 15% | 12.2% | 3% | 1.1% |
| Nov 2025 | 18.5% | 29.4% | 19.7% | 16% | 13.1% | 2.2% | 1% |
| Dec 2025 | 16.2% | 33.2% | 18.2% | 14.8% | 14.8% | 2% | 0.77% |
| Jan 2026 | 23.9% | 26.4% | 17.6% | 14.5% | 11.8% | 4.3% | 1.4% |
| Feb 2026 | 27.3% | 25.4% | 17.1% | 14% | 11.4% | 3.4% | 1.4% |
| Mar 2026 | 28.2% | 22.1% | 18.1% | 14.9% | 12.2% | 3% | 1.4% |
| Apr 2026 | 26.7% | 24.4% | 16.4% | 13.5% | 13.5% | 4% | 1.6% |
| May 2026 | 29% | 22.8% | 15.4% | 15.4% | 12.6% | 3.7% | 1.2% |
| Jun 2026 | 28.1% | 24.1% | 16.2% | 16.2% | 10.9% | 3.3% | 1.2% |
| Jul 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.9% | 1.2% |
| Aug 2026 | 30.7% | 22.2% | 15% | 15% | 12.3% | 3.7% | 1.1% |
| Sep 2026 | 30.4% | 22.4% | 15.1% | 15.1% | 12.4% | 3.7% | 0.94% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 1.7M | -1.5% | -0.3 points | |
| 2, held 2nd | 22.4% | 1.2M | 0% | +0.2 points | |
| 3, held 3rd | 15.1% | 823K | 0% | +0.1 points | |
| 4, held 4th | 15.1% | 823K | 0% | +0.1 points | |
| 5, held 5th | 12.4% | 673K | 0% | +0.1 points | |
| 6, held 6th | 3.7% | 201K | 0% | 0 points | |
| 7, held 7th | 0.94% | 51.1K | -18.9% | -0.2 points |
1.
Dove30.4%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.
22.4%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Aesop
15.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Diptyque15.1%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.4%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Dial3.7%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Blueland0.94%
Held 7th. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.2 points.
Compare search popularity between Dial and its closest rivals
Every comparison with Dial
10 comparisons
How has branded search demand for Dial changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dial worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide increased from 3% to 3.7%.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide peaked at 4.3% in January 2026 and was lowest at 2% in December 2025.
How did search popularity change for hand soap brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026.
Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Where does Dial compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hand soap brands | 6th of 7 | 3.7% | Shown above |
| Antibacterial soap brands | 3rd of 3 | 5.1% | Show ranking |
| Bar soap brands | 4th of 5 | 7.4% | Show ranking |
How is Dial measured?
Brandwave collects information about searches that people make online using Dial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dial
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Is Dial your brand?
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