CeraVe vs Dial:Which is more popular?
In September 2026, CeraVe had more branded searches than Dial among bar soap brands worldwide. CeraVe had about 1.5 million branded searches, while Dial had 201,000. CeraVe made up 28.6% of all bar soap brand searches we track, and Dial accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about bar soap brands, CeraVe appeared in three of the five answers and Dial in one. CeraVe was mentioned before Dial in three out of four answers.
Who do people search for more?
CeraVe, about 7 searches for every 1 for Dial
Who does AI mention more?
CeraVe, mentioned in 3 of 5 answers, Dial in 1
Who does AI recommend more?
CeraVe, named ahead of Dial in 3 of 4 answers
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Top bar soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dial was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CeraVe was listed before Dial in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Irish Spring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ivory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yardley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bar soap brands
5 answers
Asked ChatGPT
“Which bar soap brand should I go to?”
Asked ChatGPT
“What are the best bar soap brands?”
Asked ChatGPT
“What's the best bar soap brand for daily washing?”
Searched Google, AI Overview
“bar soap brands”
Searched Google, AI Overview
“best bar soap”
- 1Dove
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CeraVe or Dial more popular in search?
This chart shows how often people search Google for CeraVe and Dial by name. Each line represents a brand's share of searches for all eight bar soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for CeraVe, Dial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Cetaphil | Ivory | Dettol | Dial | Yardley | Irish Spring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 33.7% | 18.4% | 10.1% | 4.5% | 3% | 1.1% | 0.41% |
| Nov 2025 | 25.6% | 33.3% | 22.2% | 10% | 4.5% | 3% | 0.9% | 0.4% |
| Dec 2025 | 25.7% | 35.2% | 19.2% | 10.6% | 4.7% | 3.2% | 0.95% | 0.43% |
| Jan 2026 | 24.1% | 32.4% | 21.6% | 11.9% | 4.4% | 4.4% | 0.88% | 0.39% |
| Feb 2026 | 25.6% | 35.7% | 19.5% | 10.7% | 3.9% | 3.2% | 0.96% | 0.43% |
| Mar 2026 | 27% | 31.7% | 21.2% | 11.7% | 4.3% | 2.9% | 0.86% | 0.47% |
| Apr 2026 | 24.5% | 33.6% | 22.4% | 10.1% | 4.5% | 3.7% | 0.91% | 0.41% |
| May 2026 | 28.5% | 33.4% | 18.3% | 10.1% | 4.5% | 3.7% | 1.1% | 0.5% |
| Jun 2026 | 26.9% | 34.5% | 18.9% | 10.4% | 4.6% | 3.1% | 1.1% | 0.51% |
| Jul 2026 | 26.7% | 34.3% | 18.8% | 10.3% | 4.6% | 3.8% | 0.93% | 0.51% |
| Aug 2026 | 30.1% | 32.7% | 17.9% | 9.8% | 4.4% | 3.6% | 1.1% | 0.4% |
| Sep 2026 | 31.6% | 28.6% | 19.1% | 10.5% | 4.7% | 3.8% | 1.2% | 0.42% |
How has the CeraVe and Dial comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Dial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among bar soap brands worldwide moved from 33.7% to 28.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Dial’s share of searches among bar soap brands worldwide moved from 3% to 3.8%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for bar soap brands worldwide in September 2026?
3 changes
In September 2026, Dove overtook CeraVe to become the leader among bar soap brands worldwide, with 31.6% of the searches.
In September 2026, CeraVe lost share of searches among bar soap brands worldwide, from 32.7% to 28.6%.
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Dial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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