Brandwave

How popular isCeraVe?

In September 2026, people searched for CeraVe by name about 1.9 million times worldwide, a 16.1% decrease from the previous year. These searches made up 28.6% of all global bar soap brand searches, placing CeraVe second out of eight brands. When we asked both ChatGPT and Google AI Overviews about bar soap brands, CeraVe appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

CeraVe is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. DoveShare of searches 31.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. IvoryShare of searches 10.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. DettolShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

CeraVe website (opens in a new tab)

Follow CeraVe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bar soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CeraVe is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. CeraVe2nd
  3. Cetaphil3rd
  4. Dial4th
  5. Irish Spring4th
  6. Ivory6th
  7. Dettol–
  8. Yardley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irish Spring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ivory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yardley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bar soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bar soap brands compete with CeraVe?

CeraVe against bar soap brands worldwide, by month

Share of searches by month for Dove, CeraVe, Cetaphil, Ivory, Dettol, Dial. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveCeraVeCetaphilIvoryDettolDialYardleyIrish Spring
Oct 202528.7%33.7%18.4%10.1%4.5%3%1.1%0.41%
Nov 202525.6%33.3%22.2%10%4.5%3%0.9%0.4%
Dec 202525.7%35.2%19.2%10.6%4.7%3.2%0.95%0.43%
Jan 202624.1%32.4%21.6%11.9%4.4%4.4%0.88%0.39%
Feb 202625.6%35.7%19.5%10.7%3.9%3.2%0.96%0.43%
Mar 202627%31.7%21.2%11.7%4.3%2.9%0.86%0.47%
Apr 202624.5%33.6%22.4%10.1%4.5%3.7%0.91%0.41%
May 202628.5%33.4%18.3%10.1%4.5%3.7%1.1%0.5%
Jun 202626.9%34.5%18.9%10.4%4.6%3.1%1.1%0.51%
Jul 202626.7%34.3%18.8%10.3%4.6%3.8%0.93%0.51%
Aug 202630.1%32.7%17.9%9.8%4.4%3.6%1.1%0.4%
Sep 202631.6%28.6%19.1%10.5%4.7%3.8%1.2%0.42%

  1. 1.Dove

    31.6%

    Moved from 2nd to 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +1.6 points.

  2. 2.CeraVe

    28.6%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.1 points.

  3. 3.Cetaphil

    19.1%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Ivory

    10.5%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Dettol

    4.7%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Dial

    3.8%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Yardley

    1.2%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Irish Spring

    0.42%

    Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

63 comparisons

How has branded search demand for CeraVe changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among bar soap brands worldwide decreased from 33.7% to 28.6%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among bar soap brands worldwide peaked at 35.7% in February 2026 and was lowest at 28.6% in September 2026.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among bar soap brands worldwide.

How did search popularity change for bar soap brands worldwide in September 2026?

5 changes

  1. In September 2026, Dove overtook CeraVe to become the leader among bar soap brands worldwide, with 31.6% of the searches.

  2. In September 2026, Cetaphil gained share of searches among bar soap brands worldwide, from 17.9% to 19.1%.

  3. In September 2026, Ivory gained share of searches among bar soap brands worldwide, from 9.8% to 10.5%.

  4. In September 2026, CeraVe lost share of searches among bar soap brands worldwide, from 32.7% to 28.6%.

  5. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are CeraVe’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave lip balm
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave vitamin c
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2213.8%Show ranking
Face cleanser brands2nd of 1513.7%Show ranking
Moisturizer brands2nd of 1116.7%Show ranking
Body care brands3rd of 921.1%Show ranking
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
SPF brands2nd of 1024.5%Show ranking
Face wash brands2nd of 624.8%Show ranking
Body wash brands2nd of 626.3%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Bar soap brands2nd of 828.6%Shown above
Acne treatments2nd of 633%Show ranking
Sensitive skin brands2nd of 630%Show ranking
Face moisturizer brands2nd of 530.8%Show ranking
Body wash and soap brands2nd of 934.9%Show ranking
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 644.4%Show ranking
Baby skincare brands1st of 749.2%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking
Lip care brands9th of 90.37%Show ranking
Vitamin C serum brands3rd of 126.8%Show ranking
Creator with pink hair and a pink jacket

Is CeraVe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free