CeraVe vs Vacation:Which is more popular?
In October 2026, CeraVe had more branded searches than Vacation among sunscreen brands worldwide. CeraVe had about 72,800 branded searches, while Vacation had 10,600. CeraVe made up 3% of all sunscreen brand searches we track, and Vacation accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, CeraVe appeared in three of the four answers and Vacation in none.
Who do people search for more?
CeraVe, about 7 searches for every 1 for Vacation
Who does AI mention more?
CeraVe, mentioned in 3 of 4 answers, Vacation in 0
Who does AI recommend more?
CeraVe, the only one of the two named
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, CeraVe was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Vacation did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vacation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunscreen brands
4 answers
Asked ChatGPT
“Which sunscreen brand should I buy?”
Asked ChatGPT
“What are the best sunscreen brands?”
Asked ChatGPT
“What's the best sunscreen brand for daily sun protection?”
Searched Google, AI Overview
“best sunscreen”
Searched Google, AI Overview
“face sunscreen”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CeraVe or Vacation more popular in search?
This chart shows how often people search Google for CeraVe and Vacation by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for CeraVe, Vacation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | La Roche-Posay | Neutrogena | Ultra Violette | Nivea | Banana Boat | EltaMD | Eucerin | Supergoop! | CeraVe | Naked Sundays | COSRX | Sun Bum | Bondi Sands | Blue Lizard | Vacation |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 19.6% | 12.6% | 10.7% | 9.2% | 9.2% | 9.1% | 7.9% | 2.5% | 8% | 2.4% | 3.2% | 1.2% | 1.1% | 0.8% | 0.49% | 0.75% |
| Dec 2025 | 16.6% | 13% | 11.1% | 9.3% | 9.5% | 11.5% | 7.5% | 2.6% | 7.8% | 2.5% | 2.6% | 1.2% | 1.6% | 0.81% | 0.61% | 0.64% |
| Jan 2026 | 18% | 13.8% | 11.7% | 8.4% | 8.3% | 11.5% | 7.9% | 2.3% | 7.2% | 2.7% | 1.7% | 1.3% | 1.4% | 0.86% | 0.8% | 0.57% |
| Feb 2026 | 18.5% | 14.3% | 12.1% | 7.2% | 8.6% | 10.2% | 8.2% | 2.4% | 7.1% | 3.3% | 1.4% | 1.4% | 1.5% | 0.62% | 0.82% | 0.71% |
| Mar 2026 | 16.5% | 12.3% | 12.4% | 8.3% | 7.3% | 9.2% | 9.5% | 2.5% | 8.3% | 3.4% | 1.5% | 1.2% | 2.3% | 0.62% | 1.5% | 1.1% |
| Apr 2026 | 17.6% | 13.1% | 10.9% | 6.8% | 7.8% | 9.3% | 8.3% | 3.3% | 8.7% | 3.6% | 1.3% | 1.3% | 2% | 0.68% | 1.6% | 1.2% |
| May 2026 | 16.1% | 14.1% | 9.6% | 8% | 8.7% | 8.2% | 7.3% | 2.9% | 9.3% | 3.9% | 1.3% | 1.3% | 1.7% | 0.74% | 2.6% | 1.5% |
| Jun 2026 | 15.7% | 13.6% | 9.3% | 8.9% | 8.4% | 8% | 7.1% | 4% | 7.8% | 3.7% | 1.5% | 1.1% | 2.5% | 0.59% | 3.8% | 1.5% |
| Jul 2026 | 14.7% | 15.9% | 9.1% | 8.8% | 8.1% | 8.7% | 7.9% | 3.9% | 7.6% | 3.6% | 1.5% | 1% | 2% | 0.68% | 3% | 1.4% |
| Aug 2026 | 17% | 15.3% | 8.8% | 9% | 9.4% | 9.7% | 6.7% | 4.6% | 6.4% | 3.4% | 1.6% | 1.4% | 1.3% | 0.66% | 2% | 1.1% |
| Sep 2026 | 18.1% | 17% | 9.8% | 12.3% | 8.5% | 7.8% | 6.7% | 4.2% | 5% | 3.2% | 1.5% | 1.3% | 0.99% | 0.72% | 1.2% | 0.7% |
| Oct 2026 | 20.5% | 19.5% | 11.4% | 9.6% | 8% | 6.5% | 5.8% | 4.7% | 4.4% | 3% | 1.4% | 1.2% | 0.94% | 0.68% | 0.63% | 0.44% |
CeraVe sells other things too, so only its searches that name this product count here, like “cerave spf”.
How has branded search for CeraVe and Vacation changed worldwide over the last 12 months?
3 findings
- CeraVe was ahead of Vacation in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, CeraVe’s share of searches among sunscreen brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches moved from 41.3K to 72.8K.
- Across the 12 months ending October 2026, Vacation’s share of searches among sunscreen brands worldwide moved from 0.75% to 0.44%, and its estimated monthly branded searches moved from 12.8K to 10.6K.
How did search popularity change for sunscreen brands worldwide in October 2026?
2 changes
Vacation’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.44% in October 2026.
CeraVe’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 3.6% to 3% in October 2026.
How are CeraVe’s and Vacation’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Vacation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunscreen brands
- Beauty of Joseon vs La Roche-Posay: compare popularity
- Beauty of Joseon vs Neutrogena: compare popularity
- Beauty of Joseon vs Ultra Violette: compare popularity
- Beauty of Joseon vs Nivea: compare popularity
- La Roche-Posay vs Neutrogena: compare popularity
- La Roche-Posay vs Ultra Violette: compare popularity
Put your own brand in this comparison
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