Brandwave

How popular isEucerin?

In October 2026, people searched for Eucerin by name about 819,000 times worldwide, a 7.4% decrease from the previous year. These searches made up 4.7% of all global sunscreen brand searches, placing Eucerin eighth out of 20 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Eucerin did not appear in any of the answers.

Search and AI answers in October 2026

Eucerin is the eighth most searched of 20 competitors and not named in the AI answers we collected.

  1. Beauty of JoseonShare of searches 20.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. La Roche-PosayShare of searches 19.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NeutrogenaShare of searches 11.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Ultra VioletteShare of searches 9.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. EucerinShare of searches 4.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+15 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Eucerin did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. +2 more
  9. Banana Boat–
  10. Eucerin–
  11. Naked Sundays–
  12. +8 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eucerin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+10 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Eucerin compared with other sunscreen brands worldwide?

Eucerin against sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, La Roche-Posay, Neutrogena, Ultra Violette, Nivea, Banana Boat, EltaMD, Eucerin, Supergoop!, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue LizardAveenoVacationCOOLAThinkbabyChilds Farm
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%0.57%0.75%0.34%0.21%0.04%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%0.61%0.64%0.35%0.22%0.04%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%0.65%0.57%0.37%0.29%0.08%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%0.67%0.71%0.46%0.36%0.1%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%0.69%1.1%0.59%0.69%0.16%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%0.9%1.2%0.51%0.73%0.43%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%0.79%1.5%0.56%0.96%0.39%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%0.61%1.5%0.67%0.94%0.25%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%0.59%1.4%0.64%0.61%0.3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%0.57%1.1%0.42%0.4%0.17%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%0.51%0.7%0.26%0.2%0.1%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%0.58%0.44%0.29%0.19%0.05%

  1. 1.Beauty of Joseon

    20.5%

    Held 1st. 491K estimated branded searches, +20% vs prior month. Share +2.5 points.

  2. 2.La Roche-Posay

    19.5%

    Held 2nd. 466K estimated branded searches, +21.1% vs prior month. Share +2.5 points.

  3. 3.Neutrogena

    11.4%

    Moved from 4th to 3rd. 272K estimated branded searches, +22.8% vs prior month. Share +1.6 points.

  4. 4.Ultra Violette

    9.6%

    Moved from 3rd to 4th. 229K estimated branded searches, -18% vs prior month. Share -2.7 points.

  5. 5.Nivea

    8%

    Held 5th. 192K estimated branded searches, -0.62% vs prior month. Share -0.5 points.

  6. 6.Banana Boat

    6.5%

    Held 6th. 157K estimated branded searches, -11.1% vs prior month. Share -1.2 points.

  7. 7.EltaMD

    5.8%

    Held 7th. 140K estimated branded searches, -7.3% vs prior month. Share -0.8 points.

  8. 8.Eucerin

    4.7%

    Moved from 9th to 8th. 114K estimated branded searches, +20.7% vs prior month. Share +0.6 points.

  9. 9.Supergoop!

    4.4%

    Moved from 8th to 9th. 105K estimated branded searches, -7.9% vs prior month. Share -0.6 points.

  10. 10.CeraVe

    3%

    Held 10th. 72.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Naked Sundays

    1.4%

    Held 11th. 33.6K estimated branded searches, -2.5% vs prior month. Share -0.1 points.

  12. 12.COSRX

    1.2%

    Held 12th. 29.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Sun Bum

    0.94%

    Moved from 14th to 13th. 22.5K estimated branded searches, +0.4% vs prior month. Share 0 points.

  14. 14.Bondi Sands

    0.68%

    Moved from 15th to 14th. 16.4K estimated branded searches, +0.12% vs prior month. Share 0 points.

  15. 15.Blue Lizard

    0.63%

    Moved from 13th to 15th. 15K estimated branded searches, -45.1% vs prior month. Share -0.6 points.

  16. 16.Aveeno

    0.58%

    Moved from 17th to 16th. 14K estimated branded searches, +21.7% vs prior month. Share +0.1 points.

  17. 17.Vacation

    0.44%

    Moved from 16th to 17th. 10.6K estimated branded searches, -32.7% vs prior month. Share -0.3 points.

  18. 18.COOLA

    0.29%

    Held 18th. 6.9K estimated branded searches, +19.3% vs prior month. Share 0 points.

  19. 19.Thinkbaby

    0.19%

    Held 19th. 4.5K estimated branded searches, 0% vs prior month. Share 0 points.

  20. 20.Childs Farm

    0.05%

    Held 20th. 1.3K estimated branded searches, -45% vs prior month. Share 0 points.

Eucerin, Beauty of Joseon and 10 other brands sell other things too, so only their searches that name this product count here, like “eucerin spf”.

Compare popularity between Eucerin and its closest rivals

Every comparison with Eucerin

37 comparisons

How has branded search demand for Eucerin changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Eucerin worldwide fell from 885K to 819K.
  • Across the 12 months ending October 2026, Eucerin’s share of searches among sunscreen brands worldwide increased from 2.5% to 4.7%.
  • Across the 12 months ending October 2026, Eucerin’s share of searches among sunscreen brands worldwide peaked at 4.7% in October 2026 and was lowest at 2.3% in January 2026.
  • Across the 12 months ending October 2026, Eucerin rose from 10th to 8th among sunscreen brands worldwide.

How did search popularity change for sunscreen brands worldwide in October 2026?

6 changes

  1. In October 2026, Neutrogena overtook Ultra Violette to rank 3rd among sunscreen brands worldwide, with 11.4% of the searches.

  2. In October 2026, Eucerin overtook Supergoop! to rank 8th among sunscreen brands worldwide, with 4.7% of the searches.

  3. In October 2026, La Roche-Posay gained share of searches among sunscreen brands worldwide, from 17% to 19.5%.

  4. In October 2026, Beauty of Joseon gained share of searches among sunscreen brands worldwide, from 18.1% to 20.5%.

  5. In October 2026, Ultra Violette lost share of searches among sunscreen brands worldwide, from 12.3% to 9.6%.

  6. In October 2026, Banana Boat lost share of searches among sunscreen brands worldwide, from 7.8% to 6.5%.

How are Eucerin’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Eucerin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eucerin
  • eucerin cleanser
  • eucerin face cleanser
  • eucerin face wash
  • eucerin foaming cleanser
  • eucerin foot cream
  • eucerin spf
  • eucerin sunscreen

Do you work for Eucerin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Eucerin compete?

Eucerin is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pharmacy skincare brands4th of 511.3%Show ranking
Face cleanser brands11th of 160.58%Show ranking
Sunscreen brands8th of 204.7%Shown above
Foot cream1st of 933.3%Show ranking
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